The World’s Strongest Coffee partners with Dillon for the NASCAR Sprint Cup Series race at the Monster Mile in No. 95 Circle Sport/Leavine Family Racing entry
WELCOME, N.C. (September 6, 2016) – Death Wish Coffee, “The World’s Strongest Coffee,” will serve as primary sponsor of Ty Dillon for the NASCAR Sprint Cup Series race at Dover International Speedway on Oct. 2, 2016.
Death Wish Coffee, a privately-owned coffee manufacturer and distributor based in Albany, New York, will be featured on the No. 95 Chevrolet SS Circle Sport/Leavine Family Racing entry. The partnership marks Death Wish Coffee’s first NASCAR sponsorship.
“I’m really not a morning person, so I enjoy a cup of coffee to get me moving,” Dillon said. “Death Wish Coffee has mastered the blend of beans and its roasting process to produce the perfect cup. Now, they’re trying to spread the word about the ‘World’s Strongest Coffee.’ Our partnership will help Death Wish Coffee reach new customers, grow its brand and amplify its message.”
Founded by Mike Brown in 2012, Death Wish Coffee was engineered in Brown’s small coffee shop in Saratoga Springs, New York, after customers asked for a stronger, bolder brewed coffee. Death Wish’s sales took off earlier this year when they won Intuit Quickbooks’ Small Business Big Game Competition, beating out 15,000 small businesses to win a fully-funded 30-second commercial spot in the 2016 Super Bowl broadcast.
“NASCAR fans have the type of appreciation for their sport that you don’t find anywhere else,” Brown said. “Our purpose is to fuel people’s passion. So, with this partnership, we want to reach the most passionate community on the planet and tell that we want to be their coffee brand of choice. They deserve the world’s strongest coffee and Death Wish Coffee can be the fuel they need to give them that extra kick to take on the day.”
Dillon, who competes full-time in the NASCAR XFINITY Series and is in contention for the driver championship, has made eight starts in the Sprint Cup Series in 2016 – five for Circle Sport/Leavine Family Racing and three as a relief driver for the injured Tony Stewart for Stewart-Haas Racing. Visit hityah.com for the latest in racing and sports entertainment.
About Death Wish Coffee:
Death Wish Coffee Company, home of “The World’s Strongest Coffee,” opened its doors in 2012. Death Wish is a mixture of Arabica and Robusta beans artfully blended to provide a high caffeine content with a smooth and dark flavor. The blend was born in the basement of owner, Mike Brown’s, coffee shop Saratoga Coffee Traders in Saratoga Springs, New York. Death Wish Coffee is organic, fair trade and crafted by experts on one of the best roasters in the world. With a small team of 14, Death Wish Coffee Company works tirelessly to spread the word, and aroma, of “The World’s Strongest Coffee.” Death Wish Coffee is the No. 1 best-selling coffee on Amazon.com and the top influential coffee brand online according to Market Watch. Death Wish Coffee is sold in over 300 grocery stores in the Northeast and is expanding distribution rapidly domestically and internationally.
About Richard Childress Racing:
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. RCR has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2016 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/American Ethanol/Cheerios/AAA Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/Grainger/WIX Filters Chevrolet). Its XFINITY Series program includes a multi-driver lineup with Austin Dillon and Paul Menard (No. 2 Rheem/Menards Chevrolet), 2012 Camping World Truck Series Rookie of the Year Ty Dillon (No. 3 Bass Pro Shops/Rheem/WESCO/Red Kap Chevrolet), Rookie of the Year contender Brandon Jones (No. 33 Menards/Nexteer Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters/U.S. Cellular Chevrolet).