Pink Chevrolet SS Pace Car to Lead Field in Talladega’s Alabama 500, Benefitting American Cancer Society’s ‘Making Strides Against Breast Cancer’ Campaign

by Official Release On Tue, Oct. 03, 2017

25 Breast Cancer Survivors had the opportunity to take hot laps around the 2.66-mile Talladega Superspeedway during the venue’s 2016 fall NASCAR playoff weekend. The tradition continues during this year’s “Wildcard” playoff weekend, Oct. 13-15, 2017.

TALLADEGA, AL – Race fans will see a burst of pink pacing Talladega Superspeedway during the Oct. 15th Alabama 500Monster Energy NASCAR Cup Series (MENCS) event, a critical race for drivers vying for a championship in NASCAR’s playoffs, which is also Chevy driver Dale Earnhardt Jr.’s final ride around the famed 2.66-mile venue.

October is Breast Cancer Awareness Month, and to benefit the American Cancer Society, the Chevrolet SS pace car will sport a vibrant shade of pink throughout the weekend, as it leads the field of drivers vying to improve their position in the MENCS standings with success in the Alabama 500, the second race in the Round of 12 in the playoffs.

During the Alabama 500, Chevrolet will donate $350 per caution lap (up to $50,000) to the American Cancer Society’s ‘Making Strides Against Breast Cancer’ campaign. When the pink Chevrolet SS pace car leads the field during each yellow flag lap, even more awareness is raised for the important fight against breast cancer.

“We are thrilled to be working alongside Chevrolet to raise awareness for breast cancer and bring back the tradition of the pink Chevrolet SS pace car during our fall playoff weekend (Oct. 13-15),” said Grant Lynch, Chairman of Talladega Superspeedway. “Through the American Cancer Society’s ‘Making Strides Against Breast Cancer’ campaign, race fans have a great opportunity to get inspired to raise awareness and contribute to a good cause to free the world of breast cancer.”

On Saturday, Oct. 14, Chevrolet will host 25 breast cancer survivors before the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series (NCWTS) race. Not only will the group have a chance to also watch Saturday’s racing action, – where the playoff field will be trimmed from eight to six contenders when the checkered flag falls – but they will receive a complete NASCAR experience beforehand. The group of survivors will be given pink souvenir goody bags and an unforgettable hot lap around Talladega’s 33-degree high banks in the special pink Chevrolet SS pace car by one of the NASCAR drivers who pilots a Chevrolet.

Since 2011, Chevrolet, alongside dealers and GM employees, have raised more than $7.7 million for the ‘Making Strides Against Breast Cancer’ initiative through many national and grassroots activities. Talladega Superspeedway is honored to continue this great-hearted initiative during the playoffs “Wildcard” race weekend.

Talladega’s fall event weekend kicks off next Friday, Oct. 13 with a full slate of on-track activity, including practice sessions for both the NCWTS and MENCS events. Saturday’s fred’s 250 Powered by Coca-Cola race is set for a 12 Noon start, while Sunday’s Alabama 500 will get underway at 1 p.m. (all times are CDT).

For more information and tickets to all three days of activities, log on to or call 855-518-RACE (7223).

About Talladega Superspeedway
Talladega Superspeedway is NASCAR’s Most Competitive (record of 88 lead changes in 188 laps), highest banked (33 degrees), and longest track (2.66-miles), as well as the most fun and fan-friendly. Talladega offers something for everyone, including hundreds of acres of free camping, amazing kids ticket and college student prices, along with special offers for military members and first responders. The historic venue, built in 1969, is deemed NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert (featuring Colt Ford Powered by American Ethanol) and the world-renowned Talladega Blvd, home of the Friday night “Big One on the Blvd” party. It’s the site of the most comfortable seats in motorsports, large ISM Vision HD video viewing boards that line the frontstretch and endless pre-race activities for fans on race day, including special kid’s VIP opportunities. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15, featuring the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series (NCWTS) race at Noon (CDT) Sat. Oct. 14 – the final race in the Round of 8 in the NCWTS Playoffs where the field of eligible title contenders will be trimmed from eight to six. The weekend’s anchor is set for 1 p.m. (CDT) Sun. Oct. 15 with the Alabama 500 Monster Energy NASCAR Cup Series (MENCS) event, the second race in the Round of 12 during the MENCS Playoffs. For more details and ticket information simply log on to or call the Talladega Ticket Office at 855-518-RACE (7223).

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