NASCAR, Race Team Alliance and 704Games Collaborate to Create NASCAR Esports League

by Official Release On Thu, Dec. 06, 2018

eNASCAR Heat Pro League to Debut in 2019; League to Feature up to 16 Teams and 32 Drivers

DAYTONA BEACH, Fla. (Dec. 6, 2018) – NASCAR, Race Team Alliance and 704Games announced today a collaboration that will create the first-ever NASCAR esports league on consoles, eNASCAR Heat Pro League. The newly formed esports league will feature up to 16 race teams and 32 drivers, each owned and operated by prominent NASCAR race teams.

Beginning today, fans across the nation owning NASCAR Heat 3 can begin to qualify for the first-ever eNASCAR Heat Pro League Draft, scheduled to take place early next year. Following the Draft, the esports league will feature a 16-race season beginning in spring 2019 and culminating during the 2019 NASCAR Playoffs. All eNASCAR Heat Pro League races will be live streamed online at NASCAR.com and Motorsport.com.

“We look forward to taking this first step with our teams to introduce NASCAR-style racing to the massive esports audience on consoles,” said Craig Neeb, Executive Vice President, Innovation and Development, NASCAR. “Our partners at 704Games have delivered an incredible product and we are enthusiastic about engaging gamers to create new fans and grow our sport.”

Many of NASCAR’s most successful teams are participating in the new esports venture, including: Chip Ganassi Racing, Hendrick Motorsports, Joe Gibbs Racing, JR Motorsports, Richard Childress Racing, Roush Fenway Racing, Stewart-Haas Racing and Team Penske. Each of the participating teams will field two drivers, one competing on Xbox One and the other on PlayStation®4 computer entertainment system.

“This is an exciting moment in NASCAR history,” stated Jonathan S. Marshall, Executive Director of the Race Team Alliance. “The race teams are taking this new league very seriously and will be looking for the best competitors in the nation to represent their respective teams. We expect the competition level will be high and we challenge these new esports drivers to become the best of the best.”

704Games, NASCAR’s exclusive esports partner for simulation-style video games, released NASCAR Heat 3 in September 2018. Shortly after, 704Games launched a NASCAR esports tournament on consoles that culminated at Homestead-Miami Speedway. With the eNASCAR Heat Pro League, 704Games, aided by an investment from international media and technology company Motorsport Network, whose platforms represent the largest audience of motorsport and auto enthusiasts in the world, looks to expand NASCAR’s presence in the growing popularity of esports.

“This partnership creates a once in a lifetime opportunity for NASCAR Heat 3 players to work with a NASCAR race team and represent their team on a global esports platform” said Paul Brooks, CEO of 704Games. “We’re excited to bring competitive online console racing to NASCAR and promote a greater engagement between fans and gamers with the eNASCAR Heat Pro League.”

For more information and to register for the eNASCAR Heat Pro League Draft, players can visit eNASCARHeatProLeague.com. Additional details about the eNASCAR Heat Pro League including sponsors, broadcast partners, and league rules will be announced in early 2019.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

About 704Games

704Games is a video game publisher and developer focused on delivering high-quality experiences on console and mobile. 704Games, a video game licensee of NASCAR, released NASCAR Heat 3 on the PlayStation®4 computer entertainment system and Xbox One in September 2018. The gaming company also released NASCAR Heat Mobile, the first authentic NASCAR mobile racing game on iOS and Android devices, in 2017. 704Games is headquartered in Charlotte, North Carolina. For more information, please visit www.704games.com.

About Race Team Alliance

The RTA is a 501(c)(6) not for profit business organization comprised of racing teams which compete in stock car racing’s premier professional series, the Monster Energy NASCAR Cup Series.  It is an organization through which its members can collectively preserve, promote and grow the sport of stock car racing and thereby advance the long-term interests of the racing teams. More information regarding the RTA can be found at www.raceteamalliance.com.

** The opinions expressed on this site are not necessarily those of the publisher. All comments other than website related problems need to be directed to the author. (c)SpeedwayMedia.com. **

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