PHOENIX – ISM Raceway announced today that Xtreme Concepts and iK9 will serve as the title sponsor of the NASCAR Xfinity Series race at ISM Raceway on Saturday, March 9, at 2:00 p.m. MST.

The iK9 Service Dog 200 will kick off the exciting racing action this weekend at the newly modernized ISM Raceway. In addition to the entitlement sponsorship, NASCAR Xfinity Series driver Jeffrey Earnhardt will be hosting a Q&A session with race fans in the INfield behind Gatorade Victory Lane at 11:45am on Saturday.

“We’re thrilled to welcome Xtreme Concepts to ISM Raceway and showcase the great work they are doing with iK9,” said Julie Giese, ISM Raceway president. “In addition to the NASCAR Xfinity Series race entitlement, their activation throughout the weekend with fans exemplifies their dedication to this sport and the community around it. We’re proud to have them as an ISM Raceway partner.”

Based in Birmingham, Alabama, Xtreme Concepts, Inc. is a worldwide leader in providing turnkey security solutions, training and technology integration to U.S. government, military and commercial clients on a global scale. iK9 is a comprehensive Canine Solutions provider for detection and service dogs, along with professional handler education, dedicated to providing world-class canine services to the working dog community.

“We’re excited to partner with ISM Raceway, particularly with the recent completion of their state-of-the-art facility,’ said Landon Ashe, CEO of Xtreme Concepts and iK9. “We knew this was an appropriate track to highlight the service dogs and what they do for our communities through such a big stage like NASCAR.”

Tickets and INfield access wristbands for the iK9 Service Dog 200 are available online at ISMRaceway.com, by phone at 1-866-408-RACE (7223) or in person at the ISM Raceway ticket office. Adult and Junior prices are available.

About ISM Raceway

Since 1964, ISM Raceway has been the premier motorsports venue in the Southwest. As part of a $178 million modernization project, the track officially became ISM Raceway in January 2018 as a result of a naming rights partnership with ISM Connect, a pioneer in smart venue technology bringing the digital fan engagement experience to Phoenix. Phoenix hosts two Monster Energy NASCAR Cup Series weekends each year, beginning with the TicketGuardian 500 Monster Energy NASCAR Cup Series race weekend on March 9, 10 and 11. The schedule is anchored by the Opening Weekend, on Nov. 9, 10 and 11, with the Can-Am 500, the semifinal race in NASCAR’s Playoffs after which the field is reduced to the final four championship contenders. For more information, visit www.ISMRaceway.com.

About iK9

iK9 is a global leader in canine security services and training. The company offers comprehensive canine solutions with professional handler education for celebrities, veterans, government agencies and military. iK9’s primary focus is furnishing dogs to special operations units and providing top-tier training, but iK9-trained dogs are most often seen with the Transportation Security Administration (TSA), U.S. Customs and Border Protection (CBP) and police departments collectively making the country safe and secure. Guided by a commitment to deliver highly disciplined and well-bred dogs to customers around the world, iK9 employs industry-intelligent expertise utilizing the latest in canine science and technology. With an expansive network of canine professionals and enthusiasts, iK9 clients are empowered with the skills and support necessary to utilize their highly-specialized working dogs with the utmost confidence.

About Xtreme Concepts, Inc.

Xtreme Concepts Inc., is a worldwide leader in providing turnkey security solutions, training and technology integration to U.S. government, military and commercial clients on a global scale. Xtreme Concepts’ mission is to provide elite military units with a hyper-realistic environment, allowing them to train to their full mission profile with a facility that is able to replicate an unmatched variety of real-world scenarios. This Alabama-based facility is a world-class training site spanning more than 1,500 acres with 3 million square-feet of indoor training space, 31 buildings, 3.5 miles of internal roadways, and more areas equipped for training. Experience is the hallmark and strength of Xtreme Concepts, best exemplified by its motto: “Who we are, Where we’ve been and What we’ve done.” With access to the National Mission Force (NMF) and the Special Missions Units (SMU) of the U.S. military, Xtreme Concepts is the benchmark in the multi-faceted security arena. Xtreme Concepts’ stable of experts has served honorably with these elite units for more than a decade, and because its staff maintains deep ties to the NMF and SMU, clients benefit from immediate access to Xtreme Concepts’ collective experience.


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