National casual dining restaurant brand to utilize RCR assets in support of 50 Years of YUMMM
WELCOME, N.C. (March 20, 2019) – Richard Childress Racing (RCR) announced today a promotional partnership with Red Robin Gourmet Burgers and Brews. The popular, casual dining restaurant chain, and RCR, the storied NASCAR racing organization are both celebrating 50 years of business this year.
Red Robin’s marketing campaign, uniquely entitled “50 Years of YUMMM,” will utilize RCR team and showcar assets in support of in-market events held at local Red Robin restaurant properties. In addition, the brand will utilize a custom-built food truck to sample their famous steak fries both at in-market events, as well as at Martinsville Speedway and Texas Motor Speedway during upcoming NASCAR race weekends.
“Red Robin is proud to celebrate 50 years in business this year and it makes it even more special to mark our milestone alongside RCR who shares a long, rich history,” said Denny Marie Post, president and chief executive officer of Red Robin Gourmet Burgers and Brews. “We look forward to bringing our beloved Bottomless Steak Fries(TM) to racing fans in the coming weeks to give them a taste of what made Red Robin famous.”
“It seems only fitting for Red Robin and RCR to partner in 2019 with both our companies celebrating our golden anniversaries,” said Torrey Galida, President of RCR. “We’re thrilled to align ourselves with an iconic brand in Red Robin as well as to support their 50th Anniversary campaign.”
More information about Red Robin’s 50th Anniversary celebration can be found at redrobin.com/foreveryummm.html#Win50Years. For additional information on today’s announcement, and all that’s happening at RCR, please visit rcrracing.com. -30-
About Richard Childress Racing:
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR celebrates 50 years of racing in 2019 and has earned more than 200 victories and 15 championships, including six in the Monster Energy NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Monster Energy NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Gander Outdoors Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2019 Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Dow/American Ethanol/AAA/Symbicort/Bass Pro Shops Chevrolet) along with Rookie of the Year contender Daniel Hemric (No. 8 Caterpillar/ Bass Pro Shops/Liberty National Life Insurance/Cessna/VF Workwear Chevrolet). Its Xfinity Series program includes defending Series Champion Tyler Reddick (No. 2 Hurdl/Pinnacle Financial Partners/Anderson’s Maple Syrup Chevrolet) as well as select races with Kaz Grala (No. 21 Camaro).
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews, is the Gourmet Burger Authority™, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. At Red Robin, burgers are more than just something guests eat; they’re a bonding experience that brings together friends and families, kids and adults. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature beverages. Red Robin offers a variety of options behind the bar, including its extensive selection of local and regional beers, and innovative adult beer shakes and cocktails. It’s now easy to take Red Robin anywhere with online ordering for to-go and Gourmet Burger Bar catering pickups through Yummm2Go. There are more than 570 Red Robin restaurants across the United States and Canada, including Red Robin Express® locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook, Instagram and Twitter.