Hot 20 – At least the Kansas race this year is not sponsored by SpongeBob or the Ninja Turtles

Photo Credit: Jerry Markland/Getty Images

Brand names, especially strong memorable ones, can truly make an event stand out. The Daytona 500, the Southern 500, and the Brickyard 400 have meaning or should, with proper marketing. The Firecracker 400, Old Dominion 500, Mason-Dixon 500 all had a ring to them, not the ka-ching ring they were tossed aside for. The 400 this Saturday More...

by Ron Thornton | Published 3 months ago

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