Joe Denette Hits Lottery Again with New Driver Ron Hornaday and New Home at KHI Shop

By Mary Jo Buchanan On Wed, Nov. 30, 2011

Last year, Joe Denette started a NASCAR Camping World Truck Series team with his winnings from the Mega Millions Virginia Lottery drawing.

But this year, Denette feels like he has hit the lottery all over again by securing veteran and championship Truck Series driver Ron Hornaday, as well as the shop formerly operated by the winners of the 2011 Owner’s Championship, Kevin and DeLana Harvick.

“I think this is one of the best scenarios I could ask for,” Denette said. “I got one of the best drivers out there in my opinion. I lucked out on this one.”

Denette said the deal with Hornaday came about over a simple dinner together.

“Hermie Sadler, my business manager in racing, came to me with a proposal because Hermie and Kevin (Harvick) are pretty good friends,” Denette said. “They started talking back and forth and he started talking to Ron.”

“We sat down for dinner one night and by the time we were done with dinner, we had a deal struck.”

While Denette knew of Hornaday’s championship resume, including 51 victories, 27 poles, and 146 top-five finishes, he was most impressed with the veteran driver’s heart and passion for the sport. He also was taken with his new driver’s desire to keep winning.

“His passion and his desire to keep winning impressed me most,” Denette said. “His goal is to win a fifth championship. When he left the table, he asked me what I expected from hi and I said just to give it your all and compete.”

“I told him, I want you to win your fifth championship with Joe Denette Motorsports.”

Hornaday, a 14-year veteran of the Truck Series, shared Denette’s excitement for his new ride, especially with the closure of his former team, KHI Motorsports.

“I’m very excited for the opportunity to work with JDM next season,” Hornaday said. “This is a young team and they have put a lot of the right people in place to win races and compete for a championship in 2012.”

“I’m honored to continue my relationship with Chevrolet and I’m looking forward to a successful 2012 season.”

Another important part of Hornaday’s team that will be come to Joe Denette Motorsports is crew chief Jeff Hensley. And, according to Denette, one of the best holdovers from the KHI days is that the team will actually be running out of the former race team’s shop.

“We hired Jeff a week or two before we hired Ron,” Denette said. “We’re actually going to be running out of Kevin’s old shop.”

“I feel like I’m taking over where Kevin left off.”

While Denette confirmed that he will definitely be running one truck full-time, as he did last season in his rookie year, he also revealed that he may be running a second truck, perhaps even on a full-time basis.

“Right now we are running the No. 9 truck with Ron driving and several races throughout the season, we planned on running a second truck,” Denette said. “But from what my understanding is Hermie (Sadler) is already striking some deals where I feel like we’re going to have two trucks on the track this whole season.”

“I’m not 100% sure but I know for a fact that Elliott Sadler will be driving a few races this year and I also believe that Kevin (Harvick) wants to run a few Truck races for me this year.”

“In essence, he’ll be driving his old stuff, so I figure it’s a win/win situation.”

As with many NASCAR teams currently, Denette continues to be in the hunt for sponsors at all levels for his race trucks.

“We’re still working on sponsors,” Denette said. “Right now, I’m still open for sponsorship.”

“If someone wants to come up with some money and wants their company or logo on the side of my truck or on the hood of the truck, I’d gladly take it,” Denette continued. “I’ll put anybody on the truck that wants out there.”

In addition to sponsorship dollars, however, what Denette is dreaming about most is getting that first ever race win next year with his new team and driver.

“The first win, there will be nothing like it,” Denette said. “That’s what I came into the sport to do.”

“I want to win,” Denette continued. “I want to win a driver’s championship. I want to win an owner’s championship. I want a NASCAR trophy of my own.”

This week, Denette is going to finish up the 2011 season by heading to Las Vegas for NASCAR Championship week, taking the opportunity to check out that NASCAR trophy that he is so hoping to win next year.

And, yes, Denette will not only be heading to the championship banquet but also hoping that he will get lucky at some of the black jack tables in the casinos as well.

“I actually purchased a table at the banquet and have a group of six people coming with me,” Denette said. “We will have Hermie Sadler and his wife and some people who won a contest through the Virginia Lottery.”

“It’s pretty cool. When you meet the drivers in person, it’s cool,” Denette continued. “You can sit down and talk to them. I played black jack last year with Kenny Wallace and Kurt Busch.”

The biggest lesson that Denette has learned in his rookie year is that racing is indeed all about the people in the sport, especially having the right people in the right places to win. And, through it all, Denette’s passion for the sport, especially the Truck Series, has remained strong, if not increasing even further.

“I love the sport even more now,” Denette said. “I have more access to come up to the drivers and talk to the drivers and shoot the breeze. I run across these guys all the time and I’m still amazed at what they do.”

“Just go to a Truck race,” Denette said. “It’s unreal. Any day, any time, anybody can be a winner there.”

“I’ve got a passion for trucks,” Denette continued. “To see them racing, it’s pretty cool.”

“The Truck Series is the grass roots of NASCAR,” Denette said. “It’s how the sport started.”

“And the best part is that anybody can come to the track and win.”

Mary Jo Buchanan (522 Posts)

Mary Jo has lived and breathed racing since her days at local dirt tracks. From her vantage in the pits, she has developed an interest and expertise in all levels of racing, from go karts to the Cup Series. Many of her articles focus on the "behind the scenes" racing world, as well as up and coming drivers. Mary Jo enjoys writing about the people that make NASCAR and racing work on a day-to-day basis. She recently won an NMPA award for spot news writing. Mary Jo can also be followed on Facebook and Twitter.


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Have Your Say
  1. Tony Geinzer says:

    Mary Jo, I would like to see Ron Hornaday win Back to Back Truck Titles, which would be cooler than being the 2nd Pure Non Cup Regular to win 50 Races in One Tour. I don’t have all the NASCAR Stats, but, there is someone who is out there who has even more of a book on Wins outside of Cup.

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