SALT LIFE JOINS BLAKE KOCH FOR THE SUBWAY JALAPENO 250 AT DAYTONA IN JULY

By Official Release On Mon, Jul. 02, 2012

(MOORESVILLE, NORTH CAROLINA) July 2, 2012 – After making the announcement that Silver Saver will be the primary sponsor for the NASCAR Nationwide Series race at Daytona next month, Blake Koch has more news to announce. Florida-based apparel brand, Salt Life, is joining Blake Koch at Daytona next month as an associate sponsor on the Silver Saver No. 82.

“I’ve been endorsing Salt Life for years, and it’s a brand I love and believe in,” explained Blake. “I’m so excited to have them on my car for Daytona as an associate sponsor.”

Salt Life is an ocean sport, performance and lifestyle brand that embraces those that love the ocean and everything associated with Living the Salt Life. Salt Life was founded in 2003 by four avid “watermen” who enjoy extreme surfing, free diving, spear fishing, blue water fishing and all the ocean has to offer. Through its licensing agreement with IMG Worldwide, Salt Life merchandise is now available in more than 600 retailers nationwide, including many top racing markets.

“We’ve known Blake and his family for years and we have always been supportive of Blake’s career,” explained Salt Life Founding Partner, Richard Thompson. “We are excited to be on his No. 82 car this July at Daytona and look forward to our continued partnership and Blake’s successful future.” For more information on Salt Life, please be sure to visit www.saltlife.com and follow them on Facebook and Twitter.

Fans can watch Blake race his Silver Saver/Salt Life No. 82 live on ESPN Friday, July 6th at 7PM EST. For more on Blake and his 2012 racing season be sure to visit www.blakekoch.com and follow him at @blakekochracing.

About Salt Life

Founded in 2003 by four avid watermen, Salt Life is the premier ocean sport and authentic lifestyle brand created for consumers around the globe that love the ocean and everything associated with Living the Salt Life. Salt Life Holdings LLC., based in Jacksonville Beach, Florida, is the parent company of the Salt Life brand, and conducts business in licensing, restaurants and fishing equipment. Salt Life Holdings LLC., working with its exclusive licensing representative, IMG Worldwide, has secured licensed business partners for apparel, headwear, decals, bags, sunglasses, sunscreen, accessories, hard goods and a flagship retail store in 2012. The Salt Life brand is available in more than 600 retail accounts nationwide, with products that focus on fishing, diving, surfing and living the beach lifestyle. In addition, Salt Life operates restaurants under the name Salt Life Food Shack, with two locations currently in Florida.

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