2013 Sprint Cup Team Preview: Swan Racing
By David Morgan On Tue, Jan. 08, 2013
With pre-season testing kicking off in Daytona this week, the time has come to begin previewing the teams that will be running in the Sprint Cup Series in 2013. Since every team has not announced their plans for 2013, we will preview the 14 teams that have announced their 2013 plans, beginning today with Swan Racing, formerly known as Inception Motorsports in 2012.
The assets of Inception Motorsports were purchased by Swan Energy CEO Brandon Davis in 2012 and the team will be re-branded with the name Swan Racing for the 2013 Sprint Cup season. Driver David Stremme will remain as the driver of the No.30 Toyota, which will be sponsored by Swan Energy. Along with the name change, the new Swan Racing team has added a couple of familiar faces with the hiring of former JR Motorsports crew chief Tony Eury Jr to be the crew chief for Stremme and with Steve Hmiel, former Earnhardt Ganassi Racing executive, to be the competition director for the team.
With the team under new ownership and the new additions to the team, Swan Racing is scheduled to run all of the races in 2013, which is a change from being a mostly start and park effort in 2012. Look for the team to run better than in years past due to the culture change the team has undergone under the new leadership, but the team will still have its struggles as they work to get their feet under them in 2013.
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