Pinnacle Foods Group & RCR Renew Multi-Team Partnership

by Official Release On Thu, Feb. 07, 2013

RCRHarvick, Scott and Ty Dillon to represent Armour Vienna Sausages, and Hungry-Man

WELCOME, N.C. (February 7, 2013) – Richard Childress Racing and Pinnacle Foods Group brands have developed a program that will see multiple brands from the leading packaged food company serving as primary sponsors of multiple race teams in the NASCAR Nationwide Series.

From Pinnacle Foods Group, the Armour® Vienna Sausages brand will be the primary sponsor for five races with three drivers in 2012 (Kevin Harvick/No. 33: March 16/Bristol Motor Speedway; Brian Scott/No. 2: May 4/Talladega Superspeedway, Aug. 31/Atlanta Motor Speedway; and Ty Dillon/No. 33: May 10/Darlington Raceway, September 6/Richmond International Raceway). Hungry-Man® will sponsor Harvick and the No. 33 team on April 26 at Richmond International Raceway.

Pinnacle Foods Group is a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Armour® is one of America’s favorite canned meat brands known for its Chili, Vienna Sausage, Hash, Stews and more. An associate sponsor of RCR’s No. 29 NASCAR Sprint Cup Series team and driver Harvick in 2008, Armour® has been a major associate of Kevin Harvick Inc., in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, since 2009. In 2012, Pinnacle Foods brands were RCR sponsor partners in the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.

“Pinnacle Foods Group along with the Armour® and Hungry-Man® brands are very excited about the opportunity to continue to partner with Richard Childress Racing,” said Eric Hintz, vice president of marketing. “We want to thank Kevin Harvick, Brian Scott, Ty Dillon and all the RCR employees for their ongoing support, and look forward to seeing them continue to take home the checkered flag in 2013. We’re thrilled to maintain our winning ways on the track, and expect to extend our winning ways to our key grocery retail partners and consumers throughout the nation.”

RCR has earned five championships, 64 race wins and two rookie-of-the-year awards since beginning its NASCAR Nationwide Series program in 2000.

“Armour® was a great partner in 2012 so we’re glad to have them back this season along with the addition of Hungry-Man®,” said Richard Childress, president and chief executive officer of Richard Childress Racing. “Pinnacle Foods was instrumental in the re-launch of RCR’s successful NASCAR Nationwide Series program last year. Our goal this year is to continue our success at the race track to grow their businesses in the marketplace.”

For additional information on today’s announcement, and all that’s happening at RCR, please visit

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth’s® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp’s® and Mrs. Paul’s® seafood and Foundation brands such as Lender’s® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at

About Richard Childress Racing

Richard Childress Racing ( has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).

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