#DAYTONA500: DIS Launches Fan-Centric Social Media Initiatives for Budweiser Speedweeks 2013
by Official Release On Tue, Feb. 12, 2013
DAYTONA BEACH, Fla. –Daytona International Speedway plans to make Budweiser Speedweeks 2013 and the 55th annual Daytona 500 a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.
“Daytona International Speedway boasts the largest social media following of any racetrack on the NASCAR circuit,” said Daytona International Speedway President Joie Chitwood III. “During Budweiser Speedweeks, we’ll continue our efforts to get race fans closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”
Twitter Hashtags and Handles
· Join the conversation the DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #SprintUnlimited, #LucasOil200, #NASCARBattle, #BudweiserDuel, #NE250, #DRIVE4COPD300, #Speedweeks
· Contact @DIS_help and #DIShelp for customer service questions on race days
· Don’t forget to also follow @NASCAR, #NASCAR
Twitter Trivia and Onsite Giveaways
Race fans following @DISupdates on Twitter will have the chance to win great prizes leading up to the 55th annual Daytona 500. Trivia question giveaways and onsite scavenger hunts are just a few of the ways race fans can win free FanVision scanner rentals, tickets to upcoming races, Daytona International Speedway prize packs and more. Stay tuned for announcements on Twitter to join in the excitement leading up to the start of “The Great American Race” on Sunday, February 24.
FREE DIS Mobile App
The DIS mobile app gives race fans FREE access to daily schedules, gate policies, directions, event information, a built-in QR code scanner, news articles and interactive GPS facility and parking maps with search capabilities. Fans can also connect with and locate friends at the race via the “Friend Finder.” Download the mobile app to your Sprint® smart phone via Google Play or the iTunes Store.
QR codes will be located throughout the track, allowing race fans to easily download the Daytona International Speedway mobile app for their Android and Apple mobile devices.
Daytona International Speedway Reward Stations
Daytona International Speedway is giving fans the ability to share their race day experiences via Facebook and the chance to win great prizes and VIP experiences by visiting a Daytona International Speedway Reward Station on Saturday, February 16, Saturday, February 23 and Sunday, February 24.
Fans can either pre-register for the program by visiting www.disrewards.com/register or registering onsite by visiting a Daytona International Speedway Reward Station located in the Midway, Sprint FANZONE, DIS Ticket & Tours Building and Gate 8 Pedestrian Bridge.
Following registration, fans will receive a custom credential and lanyard that can be used at any of the above listed locations to take green screen photos that can be shared on Facebook and also get the chance to win instant prizes and VIP experiences.
Want updates or have a question? Send us a Text!
Fans can text DISINFO to 69050 to receive automatic updates during Budweiser Speedweeks 2013 with information relating to gate opening times, parking and more. Fans with more specific questions or assistance need can text DISFAN to 69050 and a live attendant will be on hand to respond. Standard SMS rates apply.
The Speedway had a very successful year in 2012, acquiring approximately 317,000 Facebook likes and 35,000 Twitter followers. Currently, DIS has 678,000 Facebook likes, 57,000 Twitter followers, over 546,000 YouTube video views and approximately 33,000 mobile app downloads.
Like always, fans can visit any of Daytona International Speedway’s social media platforms – Facebook, Twitter, YouTube, Pinterest and Instagram – to check-in, leave a comment, or view and share updates, news articles, pictures and videos.
For more information on tickets for the 55th annual Daytona 500 and Sprint FANZONE/Pre-Race access, race fans can go online or call 1-800-PITSHOP. If you are unable to attend in person, be sure to tune in to the Daytona 500 on FOX and MRN Radio on Sunday, Feb. 24 at 1 p.m. ET.