e-Swisher Partners with Reed Sorenson and The Motorsports Group for NASCAR Nationwide Series Race at Daytona
By Official Release On Wed, Feb. 13, 2013
MOORESVILLE, N.C. (Feb. 12, 2013) – e-Swisher has reached an agreement with The Motorsports Group (TMG) to be primary sponsor of No. 40 Chevrolet Camaro piloted by Reed Sorenson in the NASCAR Nationwide Series DRIVE4COPD 300 at Daytona International Speedway. The race will take place on Saturday, Feb. 23, 2013.
“Having the e-Swisher shield on the No. 40 car in the NASCAR Nationwide Series is an exciting opportunity for the Swisher brand and our new e-cigarette products,” said Ed Denk, marketing director for Swisher International. “Everyone at Swisher will be cheering for Reed from the sidelines, from our living rooms, and in social media.”
Sorenson, who has earned five top-10 finishes in 10 Nationwide Series starts at Daytona, is confident that he can help put the e-Swisher Chevrolet in contention for his first restrictor plate race win.
“I’m thrilled to have e-Swisher as a partner,” said Sorenson. “Their participation is a vote of confidence for us at TMG, so I’m looking forward to giving the e-Swisher brand an exciting ride. I think we’ve got a car that can run really well at Daytona.”
In addition to watching the race on ESPN, fans can root for the No. 40 car during practice and qualifying, which will air on ESPN2 on Feb. 21-22.
e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International. e-Swisher e-cigarettes come in both disposable and rechargeable options, and the e-cigar is disposable with a taste similar to the Swisher Sweets cigar. Visit www.e-swisher.com to learn more, and engage with e-Swisher via social media at www.facebook.com/eSwishereCigs or @e_Swisher.
About The Motorsports Group
The Motorsports Group (TMG), formerly known as Key Motorsports, fields multiple entries in the NASCAR Nationwide Series. Owned by Curtis Key, a veteran race team owner for 20 years, TMG’s focus is to develop top racing talent and bring marketing partnerships into the sport by offering affordable advertising and promotion programs as a multi-car NASCAR team.