Richmond International Raceway Ticket Purchasing on Mobile Devices Now Even EasierBy Official Release
Fans Can Purchase April 25, 26, & 27 NASCAR Tickets Now on their Smartphones
Richmond, VA (April 19, 2013)—Richmond International Raceway, in conjunction with Moovweb, has launched a new, mobile-friendly fan experience that now makes it even easier for race fans to purchase tickets to events directly from their smartphones. The new mobile ticketing site launched on April 10, and gives fans the ability to easily purchase event tickets, pit passes, access to fan zones and much more. To experience the new mobile sites, fans can go to www.rir.com on a mobile device and select the “Tickets” link next to an event.
“We are extremely excited about this new enhancement that brings mobile ticketing directly to our fans’ fingertips,” said RIR President Dennis Bickmeier. “With the way technology is ever-changing, we’re constantly looking for new opportunities to improve the experience and convenience for our fans via mobile devices.”
Moovweb was selected to power the mobile experiences at all International Speedway Corporation venues because it is a platform that allows ISC to inherit the complete functionality of its existing desktop site, including the online sales flow, in the mobile experience.
“Enhancing the fan experience for our customers while they are at the track is a high priority,” said Tina Martin, ISC’s Chief Information Officer. “With our new mobile-friendly sites, fans can now save time and effort by using the power of their smartphones to purchase tickets from virtually anywhere to gain access to a wide range of world-class events and event day activities.”
Tickets are on sale now for the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway. Advance tickets, including seats in Turns 1 and 4, start at $45, and can be purchased online by clicking here or by calling 866-455-7223. Tickets for the ToyotaCare 250 start at $30 in advance and can be purchased online by clicking here or by calling 866-455-7223. Children 12 and younger are admitted free with a ticketed adult in general admission sections on Friday. The weekend begins Thursday, April 25, when the NASCAR K&N Pro Series East returns to RIR for the BLUE OX 100 and Denny Hamlin Short Track Showdown presented by FedEx, benefiting the Children’s Hospital of Richmond at VCU. Advance tickets are $25, with children 12 and younger admitted free.
Moovweb’s vision is to fundamentally transform Web development to create unmatched business agility.
The enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and native apps. The Moovweb platform is one of the world’s busiest, with nearly 12 billion mobile pages transformed for some of the world’s largest mobile sites and apps, including those for Macy’s, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.
About International Speedway Corporation
Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Sprint Cup Series races, two NASCAR Nationwide Series events and one NASCAR K&N Pro Series East race—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the state-of-the-art Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets and more information about the spring 2013 NASCAR events at Richmond International Raceway, including the Toyota Owners 400, ToyotaCare 250, BLUE OX 100 and Denny Hamlin Short Track Showdown, call 866-455-RACE or visit www.rir.com online. Like us on Facebook and follow us on Twitter @RIRInsider.