Zest Extends Partnership with Roush Fenway and Stenhouse Jr.
by Official Release On Thu, Oct. 10, 2013
RFR No. 17 Team to Remain ‘Zestfully Clean’ in 2014
CONCORD, N.C. (Oct. 10, 2013) – Roush Fenway Racing and two-time NASCAR Champion Ricky Stenhouse Jr. will remain ‘Zestfully Clean’ into the 2014 season, as Zest has extended its partnership with the team to include six primary paint schemes next year. Stenhouse – the leading rookie of the year candidate in the NASCAR Sprint Cup Series – made the announcement Wednesday night on Sirius/XM NASCAR Radio’s “Dialed In” via “Jack’s Garage”, a weekly segment with award-winning radio host Claire B. Lang.
“We are thrilled to have Zest back with us next season,” said Stenhouse. “We get to run one of the coolest paint schemes in the garage when they are on the car. Beyond that, they keep our team Zestfully clean and fresh, which is not always easy to do at places like Talladega. I’ve really enjoyed getting to know everyone within their organization, and we look forward to continuing our relationship with Zest.”
“Our partnership with Roush Fenway Racing and Ricky Stenhouse delivers great value for the Zest brand,” said Jim Daniels, president and CEO of High Ridge Brands.
“NASCAR fans are extremely loyal to team sponsors and we’ve seen that passion in how they support product and interact with our brand online. We look forward to 2014 as Ricky continues to become one of the sport’s top drivers. “
Sporting one of the most unique paint schemes in the sport, Zest first joined RFR in 2012 and has served as a primary partner on the No. 17 for the last two seasons.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+. Visit http://www.RoushFenway.com, circle on Google+ , become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.