Austin, TX (Feb. 24, 2011) – Building on their heritage in motorsports, Big Red and ALL SPORT Body Quencher return to NASCAR Sprint Cup competition in 2011 with a full time entry in the Sprint Cup series. Landon Cassill will drive the No. 60 car beginning with the SUBWAY Fresh Fit “500” NASCAR Sprint Cup Series Race at Phoenix International Raceway this weekend and will race for the full season.
“We are excited to continue our involvement in the NASCAR Sprint Cup series by teaming up with Germain Racing to sponsor the No. 60 Big Red Toyota,” said Gary Smith, CEO of Big Red, Inc. “Big Red and ALL SPORT have been key partners in many auto racing sponsorships in the past. Our consumers love the thrill of racing and appreciate our support of motorsports. We plan to reinforce our connection to the sport through in-store promotions, grassroots activation, and social media programs.”
Launched in 1937, Big Red, with its distinctive flavor and widespread distribution in 44 states, was one of the nation’s fastest growing soft drink brands in 2010. ALL SPORT is one of the nation’s leading sports drinks and has an extensive history in motorsports including Tommy Kendall’s Championship in the Trans Am series. Big Red and ALL SPORT have held key sponsorships in many professional sports including the PGA, LPGA, MLS, NBA, NFL and MLB and actively participate in various youth development grassroots sports programs such as cycling, soccer, and baseball.
“Given our passion for youth development, we are also very excited to provide this opportunity for a young, up-and-coming driver like Landon Cassill,” said Smith. “Driver development is important to the future of the sport, and we are proud to have Landon behind the wheel of the No. 60 Big Red Toyota each week in his first full Sprint Cup season.”
“It is with great honor that we can bring world class brands such as Big Red and ALL SPORT together with Germain Racing and our NASCAR Sprint Cup Series efforts,” said team owner Bob Germain Jr. “It is a perfect complement in both brand and sport, and a partnership we are very much looking forward to cultivating.”
About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big RedR, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big RedR, Big BlueR, Big Red Vanilla FloatR, Big PeachR, Big PineappleR, Big PunchR, Big Honey LemonadeR, NuGrapeR, and Nesbitt’s R products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group, consumers across the country enjoy Big Red, Inc.’s beverages.
About ALL SPORTR ALL SPORTR was developed using today’s sport physiology research and provides an optimal balance of fluids to help rehydrate during physical exertion. ALL SPORTR delivers real value by combining desired taste with replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help prevent muscle cramping while satisfying both thirst and body. ALL SPORTR is available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc. is based in Austin, Texas and distributed by the Dr Pepper Snapple Group. Visit us at www.drinkallsport.com < .
About Germain Racing:
Germain Racing, formed in 2004, has raced in NASCAR for seven seasons. The team has earned two championship titles in the NASCAR Camping World Truck Series division, two top-ten points finishes in NASCAR’s number two series and secured its first top-ten result in the Sprint Cup Series after just eight races in the premier division. Follow Germain Racing on Twitter @GermainRacing, become a Fan on Facebook or visit www.GermainRacing.com for information on the team and its sponsors.
