Junior to drive eBay Chevrolet in NASCAR Nationwide Series race at Michigan
MOORESVILLE, N.C. (May 28, 2014) – Dale Earnhardt Jr. announced today a partnership with eBay that will pair NASCAR’s 11-time Most Popular Driver with one of the world’s largest online marketplaces. The extensive partnership consists of several facets that will engage eBay’s community of automotive enthusiasts and include charitable initiatives with The Dale Jr. Foundation.
Additionally, Earnhardt Jr. will drive an eBay-themed primary paint scheme for JR Motorsports in the NASCAR Nationwide Series race at Michigan International Speedway June 14. It will be Earnhardt Jr.’s fourth and final Nationwide Series race in 2014.
“We believe fans will relate to the excitement Dale Jr. feels toward the sport on and off the track,” said Bryan Murphy, Head of eBay Motors. “We are looking forward to helping auto enthusiasts connect with the things they need and love on eBay the same way Dale Jr. does.”
An avid eBay user, Earnhardt Jr. became deeply engrossed in the eBay marketplace in 2012, building out and adding to his collection of vintage stock car magazines and racing memorabilia. His infatuation expanded into eBay Motors, and starting today Earnhardt Jr.’s personal car collection will be displayed on his eBay Garage profile. eBay Garage is an online community where users share personal car photos, explore vehicles, find parts, and converse with fellow enthusiasts. (Watch Dale Earnhardt Jr.’s new eBay video here.)
Additional partnership details:
eBay Garage for Good Sweepstakes: For every person that signs up for an eBay Garage profile between May 28 and June 30, eBay will donate $1 to The Dale Jr. Foundation1, which is dedicated to giving underprivileged individuals and youth the resources to achieve extraordinary goals. Fans who sign up during that time will also have the chance to win a 2014 Chevy Camaro and have Dale Jr. personally hand them the keys.
eBay Collections: Users can now check out collections of items that Earnhardt Jr. shops for on eBay, whether it’s rare racing literature, his favorite vinyl records, or his favored footwear.
“I feel very fortunate to be in a position to merge my two passions together, which is collecting racing memorabilia and driving race cars,” Earnhardt Jr. said. “I definitely have a deep appreciation for history, and eBay has been my go-to source of finding things I never thought were available. I look forward to continuing that, but also engaging with enthusiasts and expanding my presence through eBay Garage and eBay Collections.”
(1) – maximum donation of $25,000
About eBay eBay delivers one of the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love. With 145 million active buyers globally, eBay is one of the world’s largest online marketplaces, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering, and more than 650 million items are listed on eBay. For the latest stories about eBay, including recent financial performance, visit our News Center.
About JR Motorsports JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 11-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series, in which it has earned 16 victories since its inception in 2007. In 2012 the JRM late model program won the track title at Motor Mile Speedway with driver Josh Berry, giving the company its first championship. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.
