Zest set to launch into fourth season of partnership with Roush Fenway and No. 17 team
CONCORD, N.C. (July 30, 2014) – Roush Fenway Racing today announced that it has extended its partnership with Zest and the No. 17 Ford Fusion driven by two-time NASCAR champion Ricky Stenhouse Jr., into the 2015 NASCAR Sprint Cup Series (NSCS) season. Zest first joined Roush Fenway in 2012 and has served as a primary partner on the No. 17 Ford in NSCS competition the past three seasons. The company will again serve as a primary for Stenhouse for multiple races in 2015, as well as a season-long associate for the No. 17 entry.
“It’s great to know that the No. 17 team will keep running ‘Zestfully Clean’ next year,” said Stenhouse. “Zest has really been a mainstay on the car for a few years and I always enjoy hearing feedback from fans at the track whenever we race it, because it carries such a unique look and features a truly iconic brand that fans really get excited about.
“I’ve really enjoyed getting to meet and work with everyone that supports the Zest brand, as well as a lot of their customers,” added Stenhouse. “Their commitment and support has meant a great deal to me and my team, and it’s awesome that we’ll be able to continue to build on the success of this partnership going forward.”
“Ricky Stenhouse Jr., and his No. 17 Roush Fenway team have been terrific ambassadors on and off track for Zest,” said Jim Daniels, president and CEO of High Ridge Brands, owners of the Zest brand. “This partnership delivers great value for Zest, and the passion of NASCAR fans is unmatched. It has been a privilege to be able to stand by Ricky, Jack Roush and the entire team as Ricky continues to grow into one of the sport’s marquee drivers.”
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed and Chris Buescher. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for “RFR Driven”, “Let Ricky Race”, Pillow Pets, RickyvsTrevor.com, “25 Winning Years” and Google+. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
