Discount Tire and Team Penske Extend Partnership

MOORESVILLE, N.C. (November 17, 2014) – Team Penske announced today that it has reached a multi-year extension with Discount Tire, the world’s largest tire and wheel retailer, to continue as a key marketing partner with the team. Discount Tire will remain a primary sponsor of the No. 22 Team Penske Ford Mustang for at least 24 races in the NASCAR XFINITY Series and serve as an associate sponsor for both the No. 2 and No. 22 Ford Fusions in the NASCAR Sprint Cup Series.

“We are happy to be extending our relationship with Team Penske into 2015 and beyond,” said Michael Zuieback, President of Discount Tire. “They’ve been a loyal ambassador of the Discount Tire brand since we began our relationship with them in 2010. The entire team, from Roger Penske to Brad Keselowski, Joey Logano, Ryan Blaney and everyone that is a part of the No. 22 crew, exemplifies performance and professionalism. We’re looking forward to many more years of success together both on and off the track.”

A long-time NASCAR supporter, Discount Tire established a successful relationship with Team Penske after joining forces for the 2010 NASCAR Nationwide Series (NNS) season. That year, the No. 22 Discount Tire team earned a series-record 26 top-five finishes en route to the NNS Championship with Brad Keselowski, which gave Roger Penske his first NASCAR title as a team owner.

In 2013, Discount Tire and Team Penske continued their success together, earning the NNS Owners’ Championship and 12 wins with four different drivers, including Keselowski, Joey Logano, Ryan Blaney and AJ Allmendinger. The production continued this season with the No. 22 Discount Tire Ford team once again claiming the 2014 NNS Owners’ Championship with Keselowski, Logano, Blaney, Alex Tagliani and Michael McDowell sharing driving duties.

“The on-track success that we have shared with Discount Tire has been remarkable over the last few years,” said team owner Roger Penske. “Discount Tire has been an important part of our championship runs as a key sponsor of the No. 22 team in 2014 as well as our other title-winning seasons in 2010 and 2013. Away from the track, they have been great partners with the Team Penske organization and they have developed important relationships with several of our other partners. Discount Tire represents a perfect example of how companies can utilize the sport of NASCAR both on and off the track to achieve success.”

Since 2010, Discount Tire has won 27 races with Team Penske as the primary or co-primary sponsor on the No. 22 NNS Ford Mustang. In 2014 alone, the No. 22 Discount Tire Ford Mustang won six races, finished in the top five in 25 of 33 events and captured 10 pole positions. The No. 22 team wrapped up its second consecutive series Owners’ Championship on Saturday at Homestead-Miami Speedway.

The 2015 NASCAR XFINITY Series season will begin on Saturday, February 21 at Daytona International Speedway.

 

About Discount Tire

Discount Tire/America’s Tire, based in Scottsdale, Ariz., is the world’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in Oregon, and parts of Washington and California. The company currently operates more than 875 stores in 28 states with over 15,500 employees across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR Nationwide Series and Monster Energy AMA Supercross. Discount Tire – Your Journey Starts Here.

 

About Team Penske

Team Penske is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced more than 400 major race wins, over 450 pole positions and 27 National Championships. The team has also earned 15 Indianapolis 500 victories in its storied history. For more information about Team Penske, please visit www.teampenske.com.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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