2007 ARCHIVES

 

Posted on May 15, 2007

 

NASCAR Hardball: Teresa Earnhardt and DEI most hated in NASCAR

 

by Paul Echols

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After failing to reach an agreement with Dale Earnhardt Jr. Teresa Earnhardt sole owner of DEI and DEI itself are the most hated entities in NASCAR.

 

Dale Earnhardt Jr’s fan base has been estimated at 60% of the 75 million NASCAR fans. There are no more loyal fans in sports than NASCAR fans. They purchase billions of dollars of NASCAR merchandise as well as sell out most of the NASCAR race venues. Fanatical fans have spent thousands of dollars to paint cars, RV’s,  4 wheelers, garages and anything else they can find in the paint scheme of their favorite driver. Fans buy Tshirts, key rings, cigarette lighters, coats, jackets, and anything else that is marketed and some that is not.

 

 With the shocking news that Dale Jr. will not drive for DEI after this year those fans are wondering what Dale Sr. would have wanted for Dale Jr. Few of those fans believe that Dale Sr. would want his son Dale Jr. to race anywhere else. They believe that Dale Sr. was building DEI to turn over to Dale Jr when the elder Earnhardt retired completely.

 

The Dale Jr fans are understanding and loyal. They have watched the sometimes public feud between stepmother and step son. They understand that Dale Jr has been fighting an uphill battle and they will support Dale Jr. in whatever direction he decides to take. What the fans will not forgive and understand is Teresa and DEI.

 

Dale Sr. fans reacted so violently when Jeff Gordon displayed a number 3 flag to honor Dale Sr at Talladega 14 of them have been banned for life from Talladega and a few other NASCAR tracks. I would suggest Teresa Earnhardt not show her face at NASCAR events. There are 45 million Jr fans out there and I think they are miffed.

 

Some sage advice to Teresa would be to give Dale Jr 100% of DEI and keep the marketing rights to Dale SR. That should be enough to retire on and maybe just maybe the Dale Jr. fans will forget about you in the next decade.

 

 


You can contact Paul at paulechols@speedwaymedia.com


 

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