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The Dan
Lowry 400, That was the Prize |
by
Ed
Coombs
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PopUpScript2
About The Author
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Discuss
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exclusive photo by Ed
Coombs
Just last
week I wrote about how
Crown Royal named the
Sprint Cup race at the
Richmond International
Raceway after the winner
of a contest. The race
was called “Crown Royal
Presents, the Dan Lowry
400”. I had the
opportunity to speak to
Lowry prior to the race
weekend, during the race
weekend and last Friday
afternoon.
Lowry had no idea what
to expect with this
experience and neither
did I. What I thought
would happen did, Lowry
became a bigger fan. “I
never thought I could be
a bigger fan,” Lowry
explained from his Ohio
home last Friday. “But
the experience put
everything in a new
perspective for me.”
A Friday – Saturday race
weekend is very busy.
The schedule is jammed
packed with on track
activity, media
responsibilities and
photo opportunities.
Lowry said he was
surprised with his
schedule, “4 AM to 3
AM”. He said he was very
excited while there. He
said that everyone was
just awesome. “I was
expecting them to have
me do what I need to do
and that would be it,”
he said. “But everyone
just went above and
beyond. It was
unbelievable.”

exclusive photo by Ed
Coombs
One thing that Lowry had
decided was that he
wanted to purchase one
of the Chevy Impala pace
cars. He really did not
think that it would be
possible but Darrel
Waltrip sort of pushed
the subject and so did
Claire B Lang from XM
radio. Lowry said that
he had financing
arranged and a place to
display the car. One of
his friends owned a
museum that he would
display the car at. He
did not think it was
possible but all of the
hoopla surrounding the
car by the media got his
sorts up. “It wasn’t a
bad thing, not being
able to purchase it,” he
said about the attempted
car purchase. “I can’t
think of a bad
experience all weekend.”
One thing he wanted to
do was thank all of the
people that he dealt
with all weekend. He
said that Richmond
International Raceway
was absolutely awesome.
“It wasn’t just me that
they took care of. They
took care of my parents,
my friends and family.
We really had no
expectations. My friends
bought tickets but
somehow ended up in the
pits. It was just
great,” Lowry said. But
what came to a shock to
me was when he thanked
me and the other media.
“You guys have been
great.”
The surprising thing to
him occurred during
driver’s introductions.
About a half a dozen
drivers, including Jeff
Gordon and Tony Stewart
took the time to
congratulate him. “It
meant a lot to me,” he
said. “I also felt it
was just a spur of the
moment thing.”
I think that Crown Royal
made a big race fan an
even bigger one. But one
also finds out that it
wasn’t just the sponsor,
it was the track, their
staff, the media and
everyone else involved
that made it a
worthwhile experience
for the Lowry family.
They were a great bunch
and they looked like
they had fun. It was an
absolute pleasure for me
to work with them and I
hope that I can run into
them in the garage area
some time soon. I would
also like for Dan Lowry
to know that he has a
standing offer to work
for this website any
time he wants!
You can
contact Ed at
coombse@speedwaymedia.com
The opinions expressed
on this site are not necessarily those of the publisher. All
comments other than website related problems need to be directed to
the author. Copyright 2000-2008 SpeedwayMedia.com.
More by
this author:
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