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The
Selling of the Petty Empire |
by
Ron Fleshman
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About The Author
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Discuss
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With mixed emotions, I
read the news about Petty Enterprises
today. I’m a little older than most of
the readers here, but there has always
been something sacred about Petty
Enterprises. It starts with the sports
one and only king—Richard Petty.
For those of you too young to remember,
Richard Petty earned his “King” nickname
by winning just about everything there
was to win in the 1960’s and 70’s. They
were THE Plymouth or Dodge team on the
track and the one everyone expected to
be at the front of the pack. In the late
70’s, Chrysler moved out of NASCAR and
the Petty’s fielded all sorts of GM
cars, but they were always remembered
for the blazing blue car with the No. 43
on the side.
Petty Enterprises has fallen on hard
times the last three decades. After
Richard retired, a long list of drivers
has had very little success. Many have
said they were too cheap to spend the
money to field a competitive car, but
the truth is they were short on
sponsorship and short on engineering.
The move back to Dodge several years ago
seemed to invigorate the team and the
hiring of 2000 Sprint Cup champion gave
them new life, but still they weren’t
competitive. Even the King’s son, Kyle
Petty, found himself as an also-ran.
Something had to be done.
Rumblings of finding an outside investor
started last year, but nothing came of
it. The Pettys moved from their Level
Cross, North Carolina shops to the
Charlotte area to try to attract more
knowledgeable personnel, but nothing
worked. Finally, they did what most
every team except Hendrick Motorsports
has done. They sold out.
It’s a fact of this business of stock
car racing that money buys speed, but it
also gets you a good sponsor and
probably some engineering help. Richard
Childress did it years ago. Even Jack
Roush and Ray Evernham went in that
direction, so it makes sense that the
Pettys were next, but it’s a shock to
the system.
As our sport becomes more expensive and
sponsors are harder to find, the loss of
General Mills as a sponsor seemed to
have had an impression on the
organization. Sponsorship had been
difficult for the famous No. 43 car, but
more especially the No. 45 car that Kyle
drove. The result was the announcement
on June 11th that controlling interest
in Petty Enterprises had been sold to
Boston Ventures, a holding company with
a track record for success.
The hope is that Boston Ventures will
help bring the needed sponsorship to the
two Petty cars and also bring the Petty
cars back to being competitive in the
NASCAR Sprint Cup Series. I really hope
this is the case. Many of us remember
the days when the bright blue Petty cars
were battling with the red and white
Mercurys of the Wood Brothers every
week. We can only hope that happens
again, but the Woods have the next move.
If there is another team that needs a
hand, it’s the Woods. A single car team
that struggles every week to get in the
big show, they need to bite the bullet
and do what the Pettys did today. They
need to find an investor to get them
back to the front. Pride and old ideas
are strong emotions, but in today’s
NASCAR, that’s what it will take.
The history of this sport is all too
precious for teams like Petty
Enterprises and Wood Brothers Racing to
just fade away like Bud Moore Racing
Engineering and other pioneers of the
sport. You might add Yates Racing to
this conversation. The domination of
Hendrick, Roush, Gibbs, and Childress
should have a challenge. Maybe this move
and others to come will hopefully get us
back to the time when you just didn’t
know who was going to win the race. For
too long, the “Big Four” have had a lock
on Victory Lane. This may be the start
of breaking hat up. At least I hope so.
You can
contact Ron at
ron.fleshman@verizon.net
The opinions expressed
on this site are not necessarily those of the publisher. All
comments other than website related problems need to be directed to
the author. Copyright 2000-2008 SpeedwayMedia.com.
More by
this author:
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