Posted on July 8, 2008 Printer-Friendly Version RSS Feed Bookmark and Share  
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Money, Money, Money – Not So Sunny

by Jonathan Lintner  |  PopUpScript2 About The Author   |  Discuss


 

 
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With Silly Season dominoes beginning their fall last weekend in Daytona, 2009 is looking bleak.  45 cars took time in an attempt to make the Coke Zero 400.  That number is down from 53 for the 2007 Pepsi 400; old name, old car.

 

Chip Ganassi’s no. 40 team is out of business, and with it are over 60 full time employees.  Yates Racing and the Wood Brothers seem to be approaching the end, which could come before the year is out.

 

The not so distant future could see less than 43 cars start a Cup race for the first time since NASCAR’s boom began.  When looking at the situation from an economic standpoint, perhaps it was not the best idea for NASCAR to force teams into a new car at the pace they did.

 

Evernham, Roush and Petty are just a few of the big names needing extra business partners to make it in the stock car racing world.  Rising costs and scarce sponsorship opportunities have already forced many small teams to cease operations. 

 

Owners like Bobby Ginn found out how expensive Cup racing was through an experience of his own.  Ginn is now fully out of NASCAR after his swift but determined entry into Cup racing.  Other former Cup teams, like the 04 of Eric McClure, headed to the Nationwide Series with the old bodied cars.  The one off efforts of names like Kevin Lepage, Larry Foyt and Chad Chaffin are becoming increasingly rare.

 

Darwinism at its finest can be viewed every weekend in the Sprint Cup Series.  The strong are surviving, but with less competition, the grand advertising pedestal the Cup cars are placed on looks less lucrative to sponsors.  Will Budweiser, the Home Depot and The National Guard care if their driver is doing well if he’s running against nobody?  Doubt it.

 

This, all combined with the rumors of Dale Earnhardt Inc. being for sale, should be downright scary for the big wigs of NASCAR.  The solution?  Ride it out.  Don’t change a thing.  Instead of messing with the rules or implementing new ideas into the Car of Tomorrow, let teams catch up.  That includes recovering on the financial side and gaining from a competition perspective.

 

Mark Martin finally learned how to text message, landing him a full time ride at Hendrick Motor Sports.  That’s yet another fully funded car with a veteran behind the wheel.  Casey Mears is currently out of a ride for 2009.  Things are not looking promising for the one time winner from Bakersfield, California, but Mears presents a good picture for potential sponsors and should have no trouble landing in a good place.

 

Tony Stewart is one to watch in Silly Season.  Joey Logano would be a great fit in the no. 20 car, giving Gibbs and unprecedented lineup of youth and energy.  Stewart could pour his dedication into a needy HAAS CNC Chevrolet team.  If the results end up like Stewart’s other projects (Eldora, late model teams, Indiana DQ Blizzard promotions) NASCAR should see a few more competitive cars on the entry list in 2009.

 

There are many possible perspectives on NASCAR’s potential future, but similar to the corresponding economy, fans should wait and see before claiming a stock car recession.  There are many good things going on in NASCAR, but also quite a few bad things that keep popping up – money being one of them.

 

All the things I could do if I had a little money.  It’s a rich mans world.

 


You can contact Jonathan at jlintner@gmail.com


 

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