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The
NASCAR Craftsman Truck
Series may be on its
final laps. Expect 2009
to be the last season
for the series. NASCAR
is still searching for a
title sponsor for next
season. At the same
time, another
manufacturer announced
it will be pulling
financial support.
NASCAR remains
optimistic saying it
will not reduce the
field sizes for next
season.
Only a couple weeks
after the announcement
Dodge would no longer
provide support for the
Truck Series, Ford
announced this week it
will also be pulling
financial support. The
only manufacturers left
in the truck series next
season will be Chevy and
foreign auto maker
Toyota.
The announcement from
both Dodge and Ford only
adds to the demise of
the NASCAR Craftsman
Truck Series. Craftsman
is now in its final year
of sponsoring the
series. NASCAR has been
searching for a new
sponsor all year and has
gave little to no
updates on the progress.
With the current state
of the economy NASCAR
may be forced to end the
search soon, or reduce
the asking price.
Television partner
and exclusive
broadcaster of the Truck
Series, SPEED Channel,
is offering little help
in getting the series
back on its feet. With
the minimal television
coverage offered by the
network, the series is
not receiving enough
exposure. The network
also is not helping
NASCAR search for a new
title sponsor. Many may
remember ESPN partnered
with NASCAR last year to
help find a new sponsor
the Busch Series. The
partnership proved
successful with
Nationwide Insurance
coming aboard to sponsor
the series.
As the field sizes
continue to dwindle it
is only a matter of time
before the series makes
its final lap. If the
series remains at its
current state, don‘t
expect to see the series
back after 2009. The
only way this series can
be saved is if NASCAR
gets its act together
and admits there is a
problem. Don’t expect
that anytime soon. We
have seen how hard it is
for NASCAR to admit
problems.
The stubbornness of
NASCAR and television
partner SPEED Channel
are mostly to blame for
the demise of this great
series. First it was
IROC, now it’s the Truck
Series. Which racing
series will be next to
go?
You can contact
Brett at
BrettBaldeck@speedwaymedia.com
The opinions expressed
on this site are not necessarily those of the publisher. All
comments other than website related problems need to be directed to
the author. Copyright 2000-2008 SpeedwayMedia.com.
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