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You
have to believe it
blindsided them. We're
talking the economy here
as it relates to NASCAR.
A couple of years ago,
things were going great
with tracks selling out
and tickets scarce. And
then it happened.
NASCAR has grown from
a sport whereby a driver
could pull his showroom
stock car to the track
(with modifications of
course), qualify and run
it on Sunday and go home
with a paycheck and a
reasonable profit. Not
anymore. Today's top
teams need millions of
dollars and even then
the chance of a real
profit is unusual. Just
ask Jack Roush and
others who had to lay
off employees recently.
Things are not good.
Part of this is the
so-called Car of
Tomorrow (which quickly
became the car of
today). Yes, the old car
so aptly named the
"twisted sister" was out
of hand, and yes, the
cars needed to be safer,
but it cost most of
these teams a whole lot
of money to re-tool for
the COT. Besides the
steep learning curve the
new car presented the
teams (ask Jack Roush
last year or Rick
Hendrick this year), it
also inhibited cash
flow. Yes, safety is
more than important, but
financial survival is
paramount.
With the financial
system crumbling, race
tams need the money
corporate America was so
willing to give them
such a short time ago,
and now it's dried up
pretty much. What is a
sanctioning body to do?
I don't know.
Look at the present
teams that have
sponsorship problems.
Look no farther than
DEI. That's the team
created by the late Dale
Earnhardt for his son.
It really no longer
exists because
sponsorships could not
be found. In just 15
months, DEI went from
having sponsorships with
Budweiser, Bass Pro
Shops, Menards, and the
US Army to having only
one. The only way to
survive was to merge
with Chip Ganassi Racing
with Felix Sabates, who
lost Havoline and other
sponsors. Opinions vary
on whether or not this
will work.
Yates Racing spent
2008 without any
sponsorship and with
Paul Menard bringing his
family backing next year
that means they have one
for three cars. How long
can that last? Petty
Enterprises and the Wood
Brothers, both who have
been in this series for
more than a half
century, have no
sponsorships. The Pettys
at least have a
financial backer.
There's a strong
possibility that several
members of the elite Top
35 in points may not be
around next year. At
last count, nine of the
top 35 have no
sponsorship for 2009,
and it's getting might
late to find one. Even
teams owned by the icons
are still looking.
In the meantime,
ticket prices continue
to rise and RV parking
fees do the same. I
attend more than 15
races a year in my
duties as a NASCAR
editor for a major news
wire service. Not once
did I see the kind of
crowds I saw two years
ago. The reason is
simple. The cost of
admission, RV parking,
hotel rooms, lack of
employment or reduced
employment, and gasoline
prices have just made
people think twice about
spending the money to
see races that tend to
be predictable as well
as the general mental
funk that seems to be
prevalent in the country
at present. Yes, fans
still watch on TV in at
least close to
comparative numbers, but
there is no doubt that
NASCAR is in recession.
I have to hope that
no one saw it coming.
I'll give credit to O.
Bruton Smith at Speedway
Motorsports for taking
quick action. A strong
PR campaign among those
who hold season tickets
at the SMI tracks offers
discounted tickets and
RV parking, but many
tracks are holding the
line and hoping for the
best. That's foolish. It
was also encouraging to
see NASCAR try to stop
the bleeding by banning
testing at NASCAR
sanctioned tracks. Many
owners, including Jack
Roush and others unnamed
(according Roush) are
considering signing a
pledge to not test
anywhere in 2009. Good
luck with that. Remember
the moratorium on COT
testing. I'm sure Mr.
Roush will be keeping an
eye on the competition.
Regardless, the
situation is such that
it's going to take
creativity from the
sanctioning body to keep
this thing competitive
until the storm passes
by. We'll see how NASCAR
reacts in the coming
months. If they treat it
like "business as usual"
it could be
catastrophic.
You can
contact Ron at
ron.fleshman@verizon.net
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