CONCORD, N.C. (July 16,
2008) -- Yates Racing
announced today that
Hitachi Power Tools, a
world-wide leader in
professional grade power
tools and accessories,
will sponsor the No. 28
entry with driver Travis
Kvapil for a total of
six races in the
remaining NASCAR Sprint
Cup Series schedule.
The primary sponsorship
will debut at
Indianapolis Motor
Speedway on July 27th
and the race will mark
the first time Hitachi
Power Tools has been a
primary sponsor in
NASCAR’s most elite
division, the Sprint Cup
Series.
“This is a really
powerful sponsorship for
our Yates Racing
organization,” commented
Kvapil. “I am thrilled
that Hitachi Power Tools
has chosen to partner
with our team and it’s a
tremendous honor to be
able to welcome a new
sponsor to the Sprint
Cup Series level on our
No. 28 Ford. We’ve been
fortunate as an
organization to have the
support from numerous
partners already this
season and I feel that
this new partnership
with Hitachi Power Tools
is going to be another
great addition to our
team. I’m looking
forward to successful
races ahead for our No.
28 Hitachi Power Tools
Ford, and I am honored
to have been the driver
selected to represent
their company in
NASCAR’s highest
division.”
“Hitachi Power Tools is
proud to sponsor the No.
28 Ford Fusion with
Yates Racing and is
excited for the
opportunity to have a
presence at the Cup
level for the first time
as a primary sponsor,”
said John Fries of
Hitachi Power Tools.
“Our organization feels
that this sponsorship
works well in our
overall marketing plan.
The goal is to increase
exposure of the Hitachi
brand and promote
lithium-ion cordless
tools to NASCAR fans.
When the opportunity
came for us to partner
with Yates Racing, we
felt that it was exactly
the right fit for us.
Doug Yates is a
tremendous talent as an
engineer and his
knowledge of technology
and machinery attracted
us to this team. Travis
is a proven winner and
champion in the truck
series and we look
forward to partnering
with Yates Racing and
Travis Kvapil for his
first win at the Cup
level.”
The premiere of the No.
28 Hitachi Power Tools
Ford Fusion will take
place on July 27, 2008
for the Allstate 400
when Kvapil and his
Yates Racing teammate,
David Gilliland, travel
to the historical
Indianapolis Motor
Speedway for the 20th
race of the 2008 Sprint
Cup Series season. The
Allstate 400 will be
broadcast on ESPN
Sunday, July 27th with
television coverage
beginning at 1:00 pm EST
and radio coverage
provided by Indianapolis
Motor Speedway.
The remaining five races
of the primary
sponsorship will include
the Sprint Cup Series
events at: Pocono,
Richmond, Dover,
Charlotte, and Atlanta.
Kvapil has achieved
three top-10 finishes
and four top-15 finishes
this season in the
NASCAR Sprint Cup series
within the first
nineteen starts of the
year and is currently
21st in the driver point
standings.
Hitachi Power Tools is
headquartered in
Atlanta, Georgia with
satellite offices in the
United States and
Canada. Hitachi Power
Tools supports nearly
2,000 retail locations
carrying Hitachi tools
and over 1,000
authorized service
centers.
About Hitachi Power
Tools
Hitachi Power Tools
(Hitachi Koki USA, Ltd)
offers an extensive line
of professional grade
power tools and
accessories
for
woodworking,
metalworking, drilling
and fastening, concrete
drilling and cutting as
well as a complete line
of pneumatic nailers,
staplers, compressors
and collated fasteners.
From headquarters in
Atlanta, GA, and
satellite offices in the
United States and
Canada, Hitachi Power
Tools supports nearly
2000 retail locations
carrying Hitachi tools
and over 1000 authorized
service centers. For
more information, visit
www.hitachipowertools.com.
Hitachi
Koki USA Ltd is the
North American division
of Hitachi Koki
Japan, which is a
subsidiary within the
over $112 billion,
390,000 employee Hitachi
Ltd of Japan. Using
world class standards of
development and
production with a
priority of social and
environmental
sustainability, Hitachi
produces countless
products and services.
From home electronics to
social infrastructure,
materials, logistics,
and services, Hitachi
can be found throughout
the world breathing life
into the next era.
About Yates Racing
Yates Racing operates
two motorsports teams in
the NASCAR Sprint Cup
Series. Formerly known
as Robert Yates Racing,
the team is owned by
Doug Yates, who took the
reins after his father,
Robert Yates, retired at
the end of the 2007
season, and partnered
with Max Jones; a former
road racer and long-time
championship General
Manager. The 2008 season
will mark the 20th year
of competition for the
Ford team. During those
years, the organization
had a total of 57 wins,
48 poles, 269 top-five
finishes, 427 top-ten
finishes, and a NASCAR
Sprint Cup Series
Championship. Yates
Racing will field two
Ford Fusions in the 2008
NASCAR Sprint Cup
Series, with drivers
Travis Kvapil and David
Gilliland. Sponsorship
opportunities are
available; please
contact Kevin Thomas
with Yates Racing at
704-706-2120.
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