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Note: This press release may have been edited for formatting purposes only

Posted on August 12, 2008 PopUpScript Email   Print

 

JASON LEFFLER SPORTING A HANNAH MONTANA & MILEY CYRUS “BEST OF BOTH WORLDS CONCERT” PAINT SCHEME THIS WEEKEND IN MICHIGAN

MOORESVILLE, N.C. (August 12, 2008) – Jason Leffler and the Great Clips Racing team will have millions of adoring young fans this weekend when they hit the track for this Saturday’s NASCAR Nationwide Series race at Michigan International Speedway with a specially designed Hannah Montana & Miley Cyrus’ “Best of Both Worlds Concert” paint scheme.

Great Clips, Inc. recently announced a collaboration with Walt Disney Home Entertainment that will promote and bring more awareness to the August 19th DVD release of Hannah Montana & Miley Cyrus’ “Best of Both Worlds Concert.” As part of the promotion, Braun Racing’s No. 38 Great Clips Toyota, driven by Leffler, will feature the Hannah Montana & Miley Cyrus “Best of Both Worlds Concert” logo in Saturday afternoon’s Carfax 250 at the Brooklyn, MI track. In addition, Great Clips salons around the country will give away Hannah Montana/Camp Rock posters for a limited time with every kid’s haircut to support their annual Back-to-School campaign.

"We are excited to partner for a third year in a row with Walt Disney Home Entertainment to promote the DVD release of such a talented performer,” said Great Clips Vice President of Marketing, Terri Miller. The “Hannah Montana “Best of Both Worlds Concert” Great Clips Camry looks great! We hope that our promotion encourages race fans to go out and buy the “Best of Both Worlds Concert” DVD. Our partnership with Disney has helped us to create another fun Back-to-School promotion that we think our customers, both kids and adults alike, will be excited about.”

"I just got my first look at the Hannah Montana & Miley Cyrus “Best of Both Worlds Concert” car today and it looks great,” said Leffler. “Hannah Montana is a popular icon with the younger generation so in addition to helping promote the DVD release on August 19th I also hope that we can turn some of the Hannah Montana fans into race fans!”

For more information on Great Clips, Inc. please visit www.greatclips.com.

The Carfax 250 at Michigan International Speedway is scheduled for Saturday, August 16th and will be televised on ESPN2 and broadcast live on MRN at 3:00 p.m. EST.

 

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