BRISTOL MOTOR SPEEDWAY,
Bristol, Tenn., August 19,
2008 Christopher Siegle, 19,
of Orlando, Fla., an art and
design student at Full Sail
University in Winter Park,
Fla., was named winner of
the 2008 Sharpie 500 Design
the Pace Car contest. The
contest challenged entrants
to design a bold new look
for the car that will keep
drivers in line during the
NASCAR Sprint Cup Series
Race at Bristol Motor
Speedway. (Note: The 2008
Sharpie 500 has been tagged
the Sharpie 500 Presented by
the NEW Sharpie Pen to
support the launch of
Sharpie Pen, the first
Sharpie that doesnt bleed
through paper).
Per contest rules,
Siegles entry was selected
based on public voting. The
entry, posted on sharpie.com
as one of five finalists,
received the highest number
of votes. Siegles winning
design will be replicated on
the actual pace car and
officially unveiled to the
sell-out crowd of more than
160,000 race fans during
pre-race ceremonies. As part
of the prize package, Siegle
will take a victory lap
around the track in the car
prior to the start of the
race.
It was complete amazement
when I got the call that Id
won, said Siegle. As a kid,
I always wanted to enter
contests like this but I was
never old enough. Ive been a
race fan since I was 6. What
Im most excited about is
seeing the design on the
car.
Siegle said he was
inspired by the Sharpie 500
race in particular.
Its a big night race so I
made it black like the sky
with the moon glowing in the
back. Its the way I think
people think about the race,
he said.
The Sharpie 500 is a
colorful race with lots of
bold action, and
Christophers design
definitely reflects that
energy, said Howard Heckes,
Sharpie Global Business Unit
President. There are lots of
professional paint schemes
on the track here, and it is
fitting that this bold,
creative design will lead
the field of 43 drivers to
the official start of the
race.
In addition to leading
drivers to the start-finish
line, the pace car also
limits the speed of
competing race cars on the
race track during caution
periods when a major
accident or obstruction on
the track occurs. During a
caution period, the pace car
enters the track ahead of
the leader. With few
exceptions, competitors are
not allowed to pass the pace
car or other competitors
during a caution period, and
the pace car leads the field
at a pre-determined low,
safe speed. At the end of
the caution period, the pace
car leaves the track and the
competitors resume racing.
For more information
about Sharpie and the
Sharpie 500 Presented by the
NEW Sharpie Pen, visit
www.sharpie.com
About Sharpie
For more than 40 years,
Sharpie has been the popular
brand of permanent marker
associated with the
autograph experience. Newell
Rubbermaids Office Products
Group, maker of Sharpie
markers, is a worldwide
leader in the manufacturing
and marketing of writing
instruments, art products
and office organization and
technology products,
including such well known
brands as Paper Mate,
Sharpie, DYMO, Parker,
Waterman, EXPO, uni-ball,
and Rolodex, among others.
Visit www.sharpie.com for
more information.