Custom Color System To Illuminate Robby Gordon’s No. 7 Dodge Under the Lights At Bristol

Warrensville Heights, OH – There will be a new look under the lights at this Saturday’s (August 23rd, 2008) NASCAR Sprint Cup Series race at the Bristol Motor Speedway on Robby Gordon’s No. 7 car – his Dodge will feature the logo and shimmering brilliant look of Planet Color® the custom color paint system from Sherwin-Williams Automotive Finishes Corp. (SWAFC).

Gordon, a three-time NASCAR Sprint Cup Series race winner, has used the brand’s coatings for years. Now, for this race, his car will host the gleaming Planet Color orange logo and be joined by that of Barrett-Jackson (the leading specialist in providing products and services to classic and collector car owners and automotive enthusiasts around the world), along with the team’s No. 7. As a result, their trademark brands will all be featured against the completely flat-black Charger’s color scheme as it circles the short Tennessee oval in front of more than 160,000 ardent race fans.

Planet Color has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years now. Made from a series of optimally enhanced coatings containing special combinations of highly reflective additives, Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminated and shimmering in their texture.

“We appreciate the opportunity to be featured on the car of a champion like Robby Gordon with this special one-time ‘unveiling’ of Planet Color at a popular venue like the Bristol Speedway,” said David Kidd, SWAFC OEM Business Development Manager/Planet Color. “It’s a great chance to show over 100,000 fans in the stands, and millions more at home, that Planet Color finishes offer unparalleled durability and limitless color possibilities, and its two- and three-coat applications boast results limited only by the imagination.”

With Planet Color, custom painters can mix as little, or as much paint, for their exact customization project needs, and because of its refined repeatability it guarantees an exact match every time.

Planet Color's complete automotive paint system is easy to apply because the optically enhanced additives are used in conjunction with the entire Planet Color program for a perfect finish. The result is when these coatings are sprayed, their additives create a reflective, scattered effect offering vibrant color and clarity.

Planet Color is available at NAPA Auto Parts and SWAFC branches throughout North America. For more information about Planet Color or other SWAFC products, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872). For more information about Barrett-Jackson visit www.barrett-jackson.com. For information about Robby Gordon and the No. 7 team, visit www.robbygordon.com

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About Sherwin-Williams

The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes Corporation, a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries. About Barrett-Jackson Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the "World's Greatest Collector Car Events™" in Scottsdale, Palm Beach, Fla. and Las Vegas. Visit www.barrett-jackson.com for more information. About Robby Gordon Motorsports Since 2005, Robby Gordon Motorsports (RGM) has been one of the most successfully prominent single car teams in NASCAR. Owned and operated by driver Robby Gordon, the organization is in its fourth year of NASCAR Sprint Cup Series (NSCS) competition. It fields the No. 7 Dodge Charger full-time in the NSCS and the No. 55 Dodge Charger on a limited basis in the NASCAR Nationwide Series. An additional location in Anaheim, C.A., oversees both the Baja and Dakar Rally off-road programs as well as an after-market wheel business.