Robby Gordon to visit
Fort Lee’s Warriors in
Transition Unit and will
run a special Operation
Homefront paint scheme.
DEERFIELD, Ill. (August
25, 2008) –Robby Gordon,
NASCAR Sprint Cup
Series™ driver, will
visit soldiers assigned
to the Warrior in
Transition Unit (WTU) at
Fort Lee, VA on behalf
of Operation Homefront
Thursday, September 4.
The visit
coincides with Jim
Beam’s efforts to help
increase awareness of
Operation Homefront, a
non-profit
organization dedicated
to providing emergency
assistance and morale to
U.S. troops and their
families. Additionally,
the No. 7 Jim Beam Dodge
will sport a special
red, white and blue
paint scheme featuring
Operation Homefront
under the lights at
Richmond International
Raceway.
“It is
rewarding to be
associated with Jim
Beam, who supports
organizations that
represent the stuff
inside,” said Gordon.
“Operation Homefront’s
dedication to helping
troops and their
families is amazing. I’m
really excited about
visiting our brave men
and women and I’m
honored to help raise
awareness of Operation
Homefront by having them
on our race car at
Richmond.”
Jim
Beam®, the world’s No.
1-selling bourbon,
formed an association
with Operation Homefront
earlier this year when
it recognized the
organization had the
same commitment and
values as the Jim Beam
brand - true character,
integrity and doing the
right thing.
“Operation Homefront is
one of Jim Beam’s
leading charities,” said
Rory Finlay, senior vice
president and global
chief marketing officer,
Beam Global Spirits &
Wine, Inc. “We are
happy to lend our racing
platform as a way to
heighten the visibility
of Operation Homefront
and their tireless
efforts helping our
troops and their
families.”
"We are so grateful to
Jim Beam and Robby
Gordon for the
opportunity to be a part
of the NASCAR stage,"
said Amy Palmer,
executive vice president
of operations and
development for
Operation Homefront.
"This exposure will
create awareness of our
organization and will
allow us to enhance our
support of the brave men
and women in uniform and
their families who are
experiencing hardships."
Gordon will arrive at
Fort Lee, Thursday,
September 4 at 1:15 p.m.
and will begin signing
autographs at 1:30 p.m.
The visit to the
Warriors in Transition
Unit will take place at
2:30 p.m. Images of the
Operation Homefront
special paint scheme can
be downloaded by going
to
http://www.box.net/shared/07zn7juvs0.
About Operation
Homefront &
CinCHouse.com
Operation Homefront
provides emergency
assistance and morale to
our troops, to the
families they leave
behind and to wounded
warriors when they
return home. A nonprofit
501(c)(3), Operation
Homefront served more
than 33,000 military
families in 2007 with
the help of 4,500
volunteers in 30
chapters nationwide.
Operation Homefront is
also the parent
organization of Webby
Award-winner
CinCHouse.com, the
Internet’s largest
magazine and online
community of military
wives and women in
uniform. For more
information, please
visit
www.operationhomefront.net
and
www.cinchouse.com.
About Robby Gordon
Motorsports
Based in Huntersville,
N.C., and owned by
Gordon, 2008 marks its
fourth season of
competition in the
NASCAR Sprint Cup
Series, and continues to
operate successful
racing programs in the
SCORE International
Off-Road desert series,
The Dakar® Rally and the
NASCAR Nationwide
Series.
About Beam Global
Spirits & Wine
Inspiring conversations
around the world, Beam
Global Spirits & Wine,
Inc., is building brands
people want to talk
about. Consumers from
all corners of the globe
call for our brands,
including Jim Beam®
Bourbon, Sauza® Tequila,
Canadian Club® Whisky,
Courvoisier® Cognac,
Maker’s Mark® Bourbon,
Laphroaig® Scotch
Whisky, Larios® Gin,
Whisky DYC®, Teacher’s®
Scotch Whisky, DeKuyper®
Cordials and Liqueurs,
Knob Creek® Bourbon and
Starbucks™ Liqueurs.
Beam Global Spirits &
Wine is part of Fortune
Brands, Inc. (NYSE:FO),
a leading consumer
brands company with
annual sales exceeding
$8 billion. For more
information on Beam
Global Spirits & Wine,
its brands, and its
commitment to social
responsibility, please
visit
www.beamglobal.com
and
www.drinksmart.com.
© 2008 Beam Global
Spirits & Wine, Inc.,
Deerfield, IL
Jim Beam® Kentucky
Straight Bourbon
Whiskey, 40% Alc./Vol.
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