Five Finalists Selected
in the Nationwide Search,
But Only One Will Get to
Deliver the Famous Command,
“Drivers Start Your Engines”
PITTSBURGH, Penn.
(September 5, 2008) – TUMS
has announced five finalists
in the search to find the
Grand Marshal of the TUMS
QuikPak 500 Sprint Cup
Series race at Martinsville
Speedway in Martinsville,
Va. on October 19, 2008.
TUMS, one of the most
trusted brands for heartburn
relief, launched the
nationwide search on July 9,
2008 and received hundreds
of entries from fans who
have provided speedy relief
to people in need. From
emergency responders to
active duty military men and
women, hundreds of fans from
across the country signed up
for a chance to serve as the
Grand Marshal of the TUMS
QuikPak 500.
Now TUMS is asking fans
to visit www.TUMSRacing.com
between Friday, Sept. 5 and
Friday Sept. 12, 2008 to
vote for their favorite
finalist. The finalist who
receives the most votes will
be selected to serve as the
Grand Marshal of the TUMS
QuikPak 500 on October 19.
The five finalists
include:
Victoria Vonderwell of
Wilmington, N.C. –
Vonderwell is an Emergency
Department nurse, who is
constantly racing around the
ER helping patients. She
says that her job – like her
favorite sport – could
benefit from a speedy “pit
crew to tune me up on my
breaks.” Vonderwell’s job as
an ER nurse forces her to be
at the ready to shift into
high gear at a moment’s
notice. She never leaves
home without her trusty
TUMS.
Diane Sattler of
Asheville, N.C. – Sattler is
an emergency response
coordinator and huge racing
fan. Upon hearing her pager
blare, she snaps into action
coordinating the disaster
action team, American Red
Cross volunteers and any
additional professional help
that may be called upon to
help in a given emergency.
As she describes it,
Sattler’s job is literally
to provide relief to
community members – fast –
just like her favorite
heartburn reliever, TUMS.
Robert Hankins of Denver,
Colo. – A Martinsville
native, Hankins is a huge
race fan and a hometown
hero. During the race,
Hankins will be on leave
from his third deployment to
Iraq in support of Operation
Iraqi Freedom and he has
also provided fast relief to
his family and community in
Colorado Springs, outside of
Ft. Carson, where he
currently resides. He
describes the chance to be
the Grand Marshall at
Martinsville “the ultimate
dream come true for the kid
who grew up in a NASCAR
town, and who on that very
same track, watched many
cars race to take the
checkered flag.”
Faline Rowland of Shelby,
Ohio – Rowland has spent 30
years in active military
service. She is currently
the Wing Family Program
Coordinator for the 179th
Airlift Wing in Mansfield,
Ohio. How did she last 30
years? By having a trusty
pack of TUMS on her desk and
in her pocket. Rowland
serves as a liaison for
families during deployments,
assisting families during
emergencies or personal
crises. Sure her job is
stressful, but she looks
forward to Saturday
Nationwide races, and Sunday
NASCAR Sprint Cup races –
all with TUMS by her side.
Wendy Shepherd of Hebron,
Ky. – Shepherd is a local,
hometown “crew chief.” Just
in time for Independence Day
this year, Shepherd went to
work planning a surprise
fundraiser for a neighbor,
whose medical expenses were
piling up. In addition to
her charitable efforts,
Shepherd and friends plan
all-girls weekends around
NASCAR races. One of her
favorite moments? “We
kidnapped a neighbor’s
life-size cardboard replica
of his favorite driver and
took pictures hanging out.”
She calls herself the
“unofficial” spokesperson
for TUMS Cocoa & Crème
antacids as a big believer
in the brand.
The lucky finalist who is
selected to serve as the
Grand Marshal of the TUMS
QuikPak 500 will lead the
crowd on race day by
delivering the, “Drivers,
start your engines” race
command. The Grand Marshal
will also attend a host of
pre-race ceremonies, have
the chance to meet the
drivers and will watch the
race from the comfort of a
catered skybox suite.
“TUMS, and the all-new
TUMS QuikPak, is all about
fast relief and putting fans
first,” said Steve Kapur,
Senior Brand Experience
Manager – NASCAR, GSK
Consumer Healthcare. “That’s
why we invited race fans to
both nominate themselves and
submit their vote for
someone who they think is
most deserving of the Grand
Marshal responsibilities at
the TUMS QuikPak 500.”
The Race to Find the
Finalists
Between July 9 and Aug.
30, 2008 race fans were
invited to nominate
themselves for a chance to
serve as the Grand Marshal
of the TUMS QuikPak 500.
During the registration
process, participants were
asked to submit an essay
answering the question: Why
do you deserve to be the
Grand Marshal for the day?
An independent panel of
judges reviewed all of the
entries and the five
contestants who received the
highest scores were named
finalists.
About the TUMS QuikPak
500
The TUMS QuikPak 500 will
be the first stock car race
sponsored by the TUMS brand.
The race sponsorship will
continue to build on the
long-standing relationship
between GlaxoSmithKline (GSK)
Consumer Healthcare and the
.526-mile Virginia short
track. The partnership began
in 1983 when Goody’s
Headache Powder first
sponsored the Goody’s 500 at
Martinsville Speedway.
About TUMS
For more than 75 years,
TUMS has been a fast,
effective treatment for
heartburn, neutralizing
stomach acid on contact.
Today, TUMS is the number
one selling brand of antacid
in America.
About TUMS QuikPak
TUMS QuikPak instant
dissolve powder is the
newest addition to the TUMS
brand lineup. TUMS QuikPak
dissolves instantly on the
tip of the tongue to
neutralize acid on contact
without water. Like all TUMS
products, the TUMS QuikPak
instant dissolve powder is
an excellent source of
calcium.
About GlaxoSmithKline
Consumer Healthcare
GlaxoSmithKline Consumer
Healthcare is one of the
world’s largest
over-the-counter consumer
healthcare products
companies. Its more than 30
well-known brands include
the leading smoking
cessation products,
Nicorette® and NicoDerm®, as
well as many medicine
cabinet staples, alli®,
Aquafresh®, Sensodyne®, and
TUMS®, which are trademarks
owned by and/or licensed to
GlaxoSmithKline Group of
Companies.