Irish Hills track hosts partner event with help from NASCAR drivers A.J. Allmendinger, Colin Braun

BROOKLYN, Mich. (Jan. 26, 2010) - With the attendance of corporate partners, NASCAR drivers, media and fans, Michigan International Speedway launched its 2010 season in grand fashion with a Heluva Good! kickoff event today in Ann Arbor, Mich.

The event featured many of MIS’ corporate partners including NASCAR Sprint Cup Series race sponsors Heluva Good! and Carfax. The Heluva Good! Sour Cream Dips 400 is scheduled for June 13 with the CARFAX 400 slated for August 15. Representatives from the VFW and Racing for Wildlife also attended among others.

“This was a great event in that it not only kicked off our 2010 season, but also brought together our corporate partners, race fans and MIS staff,” MIS President Roger Curtis said. “We appreciate everything that our partners and fans do for us. It was a special event.”

MIS received support for the event from NASCAR Sprint Cup Series driver A.J. Allmendinger and Nationwide Series driver Colin Braun. Both drivers will compete at MIS this summer with Allmendinger piloting the famed No. 43 Ford for Richard Petty Motorsports in the Sprint Cup Series and Braun driving the No. 16 Conway Freight Ford in the Nationwide Series.

“This was a great event. I enjoy racing at MIS every year and look forward to visiting the track this summer,” Allmendinger said. “It’s always nice to be able to support the racetracks in whatever way we can. I’m excited to get the season started next month in Daytona and get back to racing.”

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

MIS’ Value Pricing Period begins on Feb. 1. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 will be as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 on Feb. 1 to take advantage of great pricing for 2010 events at MIS.

Michigan International Speedway - 2010 Schedule

Friday, June 11 ARCA Racing Series presented by RE/MAX and Menards Racing for Wildlife 200
Saturday, June 12 NASCAR Camping World Truck Series VFW 200
Sunday, June 13 NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400

Friday, Aug. 13 Gatorade Pole Day
Saturday, Aug. 14 NASCAR Nationwide CARFAX 250 Series
Sunday, Aug. 15 NASCAR Sprint Cup CARFAX 400 Series