MARTINSVILLE, VA (February 8, 2010) – Two companies that offer products race fans cannot get through a race weekend without have combined to sponsor pole day for the Goody’s Fast Pain Relief 500 at Martinsville Speedway.

Duracell Batteries and Kroger have joined forces to present Duracell Battery Kroger Pole Day at Martinsville Speedway on Friday, March 26.

“If there are two things race fans must have on a race weekend, it is Duracell batteries and groceries from Kroger,” said Martinsville Speedway President W. Clay Campbell. “From cameras to radios to head sets, race fans need batteries from Duracell. For many fans, the race track is home-away-from-home for much of race week and they need to stay stocked up with Kroger groceries.

“This sponsorship is pretty close to a perfect combination for race fans. And on top of that, Kroger and Duracell both understand and get racing.”

Kroger has been a long-time partner with Martinsville Speedway, sponsoring the track’s two NASCAR Camping World Truck Series races since 2004.

“We are thrilled with this partnership between the Duracell brand of batteries, the Mid Atlantic Division of Kroger and Martinsville Speedway, “ said Robin Bennett, Proctor and Gamble Account Executive for Kroger Mid Atlantic

Duracell Battery Kroger Pole Day will be full of on-track action. There will be two practice sessions for the Kroger 250 NASCAR Camping World Truck Series race, one at 10 a.m. and the second at 1:10 p.m., along with a 90-minute NASCAR Sprint Cup practice session starting at 11:30 a.m.

Qualifying for the Goody’s Fast Pain Relief 500 is set for 3:10 p.m., followed by time trials for the Kroger 250.

Admission to the entire day of action is just $15 for adults with children 12 and under admitted free.

To purchase tickets for the Goody’s Fast Pain Relief 500, the Kroger 250 NASCAR Camping World Truck Series race or for the Duracell Kroger Pole Day, call 877.RACE.TIX or visit www.martinsvillespeedway.com.

Tickets for the Goody’s Fast Pain Relief 500 begin at just $25.