WELCOME, N.C. – Leave it to Jack Daniel’s to come up with a personal touch for their finale as primary sponsor for Richard Childress Racing’s No. 07 Chevrolet Impala SS this weekend in Homestead-Miami Speedway. Just like Jasper Newton “Jack” Daniel personally made sure his recipe for Jack Daniel’s Old No. 7 was always carried out by human touch.
After five seasons with RCR, Jack Daniel’s and the people of parent company Brown-Forman wanted to show their appreciation in a very personal way for this weekend’s race in South Florida. So, they placed the names of everyone who worked on the program since partnering with RCR in 2005 right on the hood of the No. 07 Jack Daniel’s Chevrolet.
Drivers, crew chiefs, crew members and administration personnel are all being honored with approximately 140 names placed all around the words “Jack” and “Thanks” on the hood.
“The last five years in the sport has been fun and exciting, to say the least,” said Dave Stang, Assistant Vice President of Brand Awareness for Jack Daniel’s. “It took a ton of people, and all those fantastic fans, to help Jack get its responsible drinking message communicated throughout the USA and beyond. We recognize them all with this little token of appreciation, Jack would be proud.”
During their time with RCR in NASCAR, three drivers drove the No. 07 Jack Daniel’s Chevrolet. Dave Blaney in 2005, Clint Bowyer 2006 to 2008 and Casey Mears in 2009, who collectively earned two victories, two pole awards, 21 top-five and 61 top-10 finishes.
