Mad Croc Energy Brands to Sponsor Kevin Harvick Inc.

Kernersville, N.C. (October 1, 2010) – Mad Croc Brands today announced a sponsorship agreement with Kevin Harvick Inc. (KHI). The agreement includes the distribution of Mad Croc products in select Kroger stores in the Mid-Atlantic region, as well as Mad Croc’s sponsorship of Kevin Harvick Inc.’s NASCAR Nationwide Series No. 33 Chevrolet to be driven by Mike Bliss in the upcoming Nationwide Series event on October 23rd, 2010 at Gateway (Ill.) International Raceway outside of St. Louis, Missouri.

“This is our Company’s first significant racing sponsorship in the US and we are very excited to partner with the Kevin Harvick Inc. team,” said Robert Tamcsin, CEO for Mad Croc Brands Inc. “Not only will this deal generate great exposure for our growing brand here in the US, but it will also expand the distribution of our energy products into the nation’s largest grocery retailer.”

Currently third in the Owner’s Point standings, the No. 33 Nationwide Series team is having another great season in 2010 having recorded thus far three victories, four poles, 16 top-five and 23 top-10 finishes. In 2009, the team earned two wins, including team co-owner Kevin Harvick’s first win in a KHI-owned car, 17 top-five and 25 top-10 finishes and a company best fourth in the Nationwide Series Owner’s Point standings.


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About Mad Croc Brands:

Mad Croc has generated over $300 million in world-wide sales and is the only global energy brand with a full portfolio of products including energy drinks, energy shots, energy gum and energy chews. Regular Mad Croc products contain pure cane sugar, B vitamins, caffeine and taurine for a healthy boost that eases fatigue, increases alertness and enhances your senses.

About Kroger:

Kroger, the nation’s largest traditional grocery retailer, employs more than 334,000 associates who serve customers in 2,470 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 779 convenience stores, 375 fine jewelry stores, 909 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

About Kevin Harvick Inc.:

Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.


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