WELCOME, N.C. (October 21, 2010) — Realtree®,the creator and marketer of the world’s most versatile camo patterns, will be the primary sponsor of Richard Childress Racing’s No. 29 Chevrolet team with driver Kevin Harvick for the Oct. 31 NASCAR Sprint Cup Series AMP Energy 500 at Talladega (Ala.) Superspeedway.
Realtree, based in Columbus, Ga., began its involvement with RCR in 1997 on the No. 3 GM Goodwrench Chevrolet teams with the legendary Dale Earnhardt. It began its relationship with Harvick at RCR in 1999 and continues today as an associate sponsor of the No. 29 team. In addition, Realtree president Bill Jordan and RCR president and CEO Richard Childress have been personal friends for decades through racing and their love of the outdoors.
“It is always a pleasure to work with Richard and Kevin,” said Bill Jordan, the founder of Realtree. “It doesn’t matter whether we’re in the field or at the track. Their passion is contagious. And this Talladega race comes at a perfect time for hunting and racing fans. Cool fall weather is in the air and Kevin and RCR are hot on the track
“Of course, we still manage to get Richard, Kevin and lots of others in and around the NASCAR garage out for quick hunting getaways this time of year, and we’ve already had an incredible start to fall 2010. Outdoor Channel viewers are going to see some great hunts with their favorite NASCAR drivers starting in July 2011.”
Harvick and the No. 29 team are currently third in the 2010 NASCAR Sprint Cup Series point standings after 31 of 36 races. They are 77 points behind leader Jimmie Johnson and 41 behind second-place Denny Hamlin.
“It’s great to have Bill Jordan and Realtree on board next weekend,” said Harvick. “They have sponsored me at RCR since 1999, when I ran the ARCA Series race at Talladega Superspeedway, so I look forward to driving the No. 29 Realtree Chevrolet in the Chase at Talladega.”