CONCORD, N.C. (Oct. 12, 2011) – Roush Fenway Racing’s Carl Edwards plays the star role beside country artist Justin Moore in the new “Bait A Hook” music video which will debut this weekend as part of the CMT BIG NEW MUSIC WEEKEND, which kicks off Friday, Oct. 14 at 6:00 a.m., EDT, and continues throughout the weekend .
In conjunction with the premiere on CMT (Country Music Television), the 100,000 plus fans attending the Bank of America 500 at Charlotte Motor Speedway will watch the new video Saturday night at approximately 7:15 p.m. EDT on the world’s largest HDTV, after driver introductions for the Bank of America 500 are complete.
“Carl’s a great guy. It was a blast having him in the video. I appreciate him doing it,” said Moore. “Hopefully, some Justin Moore fans will become Carl Edwards’ fans, and Carl Edwards’ fans will become Justin Moore fans.”
Roush Fenway Racing is NASCAR’s largest team operating in both the Sprint Cup Series and Nationwide Series with drivers Carl Edwards, Matt Kenseth, Greg Biffle, David Ragan, Ricky Stenhouse Jr., and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions with its exclusive RoushFenwayOnTrack sponsorship measurement services, motorsport’s only team-focused TV show, and its social marketing channel RickyvsTrevor.com bringing unmatched brand opportunities to sponsors. Visit www.RoushFenway.com, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Younger at 704.720.4620.