Speedway Media was present at the Second Harvest Food Bank of Metrolina in Charlotte Friday when Jeff Gordon presented the Second Harvest Food Bank of Northwest North Carolina with a check for $10,000. The Food Bank of Metrolina received their $10,000 gift this past spring. This allowed the two food banks to help people in 32 North Carolina counties this year.
[media-credit name=”Brad Keppel ” align=”alignright” width=”225″][/media-credit]Gordon’s sponsorship by the ARRP’s Drive to End Hunger has been a huge success this season with over $12 million being raised and 3.4 million meals being paid for. The sponsorship has allowed NASCAR fans to help with something that many people were not aware of and that’s the fact that many elder Americans live in poverty and go hungry every day.
Gordon, who has his own, long established children’s foundation liked the program from its onset. He compared the sponsorship to his long established one with DuPont saying, “With DuPont I had to learn the company, learn the product. I had to learn the people and understand what they do. It took years to go through that process. I love them as a company, what they do.” “With this,” he said. “it didn’t take five minutes. This is a no brainer, this is easy to get behind for me, for me to understand and say lets go to work. Let’s make this happen.” He mentioned other charities that sponsor race cars as well. “It’s a great cause. Plus, the thing I love is the level they want to reach out there. You see many do one race. Or an organization represented on several cars, but it’s a short time basis. For them to do it for the number of races, and basically be a primary sponsor is amazing.”
The one thing that Gordon acknowledged was that he doesn’t have as much time as he would like for his own foundation but with this program its different because it’s a sponsor. “It’s a direct message to the fans on Sunday, on television,” he said. “When we win a race it’s a lot more than winning a race. We’re aware that there’s a cause. It’s already been for me something that never stops being involved.” “When it comes to the foundation work,” he said. “I’m so limited on my time. I’m going back (to Africa, a trip he took alone earlier this year) with Ingrid and Ella, Leo is too young to do that but, I have made time over the years, but I never have as much time as I would like. With this year I’m still able to do things for the children’s Foundation, but every week I’m able to represent the Drive to End Hunger.” It was obvious that Gordon has many fans that are older. Before taking time out with the media Gordon spoke with a gentleman who offered him words of encouragement. Gordon was very appreciative of the comments and expressed so.
More information about AARP’s Drive to End Hunger can be found at www.drivetoendhunger.org If you’re going to any of this season’s remaining races there will be displays to allow you to support the program. Pitch in, help out if you can. It is a real problem that we all can easily help with.