MYLOWE’S LOUNGE GIVES FANS THE OPPORTUNITY TO PLAY JIMMIE JOHNSON’S NEW VIDEO GAME DURING RACE WEEKEND AT TEXAS MOTOR SPEEDWAY

TMS to offer special $48 ticket package in conjunction with the launch of Jimmie Johnson’s Anything With An Engine

CHARLOTTE, N.C. (Oct. 18, 2011) – Fans planning to visit Texas Motor Speedway for the AAA Texas 500 NASCAR triple header weekend Nov. 3-6 will have an opportunity to beat Jimmie Johnson at his new video game, Jimmie Johnson’s Anything With An Engine published by Autumn Games. In addition, by visiting www.facebook.com/teamlowesracing fans may help outfit the MyLowe’s lounge, which will feature multiple opportunities for race fans to experience the game firsthand.

Now through Wed., Oct. 19 at 5 p.m. EST fans have the option of picking the flooring, lighting fixtures and paint color featured in the lounge, which will be located in the midway at TMS and open during normal track operating hours. If fans like the options chosen for the lounge, they can put those items into their MyLowe’s accounts. Fans also will be able to register for MyLowe’s at the lounge during race weekend and have the opportunity to win prizes by beating Johnson’s time.


American Muscle

“I think it’s awesome that we are able to partner with Texas Motor Speedway to bring my new video game to the track,” said Johnson, currently eighth in the NASCAR Chase for the Sprint Cup standings. “The MyLowe’s lounge will be the ultimate game room where everyone can come hang out and play it. Even if you can’t come to the track, you will still be able to help be a part of the experience by picking what goes inside the lounge.”

In celebration of the launch of Jimmie Johnson’s Anything With An Engine, Texas Motor Speedway is offering a special ticket package. Fans can purchase the $48 Jimmie Johnson’s Anything With An Engine Ticket Package beginning Tues., Oct. 18 through Wed., Nov. 2. Tickets will be available by calling Texas Motor Speedway’s ticket office at 817-215-8500 or going to www.texasmotorspeedway.com/mylowes.

Jimmie Johnson’s Anything With An Engine will be available for purchase at major video game retailers starting Nov.1 and will be available for all three major gaming consoles.

MyLowe’s is an integrated online experience that will help customers manage their biggest asset – their homes. It will allow all purchases, in-store and online, to be tracked automatically and stored on their customer profile online. Customers will be able to customize their personal version of Lowes.com, MyLowe’s. To learn more about MyLowe’s and order a MyLowe’s card, visit Lowe’s.com/mylowes.

About Texas Motor Speedway: Texas Motor Speedway, with a crowd capacity in excess of 190,000, is among the largest sports stadiums in America and features an array of amenities that make it one of the premier venues in the world of sports. Known as “The Great American Speedway!,” the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, Nationwide Series and Camping World Truck Series as well as one in the IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the largest sporting events in the United States and also are the largest-attended, single-day sporting events in the state of Texas. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States.

About Jimmie Johnson’s Anything with an Engine

Jimmie Johnson’s Anything with an Engine will allow players to race in vehicles created from the most unlikely of everyday objects – from dumpsters to lawnmowers – fulfilling Jimmie’s “Anything with an engine!” motto. Lead-footed drivers will engage in elimination-style circuits across progressively challenging tracks, complete with pyrotechnics-laden theatrical sets strewn with wicked hazards, traps and jumps. For more information visit www.JimmieJohnsonRacingGame.com

About Autumn Games

Autumn Games is a premier digital publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media through long-term partnerships with a number of the most respected game studios in the industry. Autumn Games’ mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment for the exploding array of connected digital devices. For more information, please visit www.autumngames.com

About Lowe’s

With fiscal year 2010 sales of $48.8 billion, Lowe’s Companies, Inc. is a FORTUNER 50 company that serves approximately 15 million customers a week at more than 1,725 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.


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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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