Program to Connect Company’s Legendary ‘Performance Driven’ Brand with Talented Local Racing Teams Across North America
Southfield, Michigan, October 20, 2011…The legendary Champion® spark plug, filter, wiper and performance chemicals brand from Federal-Mogul Corporation (NASDAQ: FDML) will support a new generation of talented amateur racers through an innovative Web-based video contest that will award $100,000 (USD) in motorsports sponsorships.
Through the “Search for a Champion” contest, Federal-Mogul will award each of five finalist prize winners a $10,000 (USD) motorsports sponsorship and one grand-prize winner a $50,000 (USD) sponsorship for submitting videos that best demonstrate their ability to win a racing championship in 2012. Entries will be accepted from amateur teams in any form of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or other course. Judging will be based on viewer voting on the brand’s newly updated www.AlwaysaChampion.com website as well as input from NASCAR® driver and team owner Kevin Harvick. (See www.AlwaysaChampion.com for contest rules.)
The contest was announced by Harvick, driver of the No. 29 Budweiser Chevrolet in Sprint Cup racing and official spokesperson for the Champion brand. “I got my start racing go-karts, so I know what a sponsorship can mean to a small race team,” he said. “This program enables Champion to give back to the sport that has helped make it one of the world’s most popular brands by supporting local racers who have what it takes to capture a title in local and regional racing.”