Pinnacle Foods’ Armour(R) Brand to Sponsor RCR Teams

[media-credit name=”RCR” align=”alignright” width=”150″][/media-credit]WELCOME, N.C. (December 9, 2011) – Pinnacle Foods Group LLC, a leading packaged foods company, and Richard Childress Racing have reached a partnership agreement for sponsorship of two of RCR’s teams for 2012.

Pinnacle’s Armour® brand will be the primary sponsor for three NASCAR Nationwide Series races on the No. 33 Chevrolet Impala when Kevin Harvick is the driver: March 18 at Bristol (Tenn.) Motor Speedway; May 6 at Talladega (Ala.) Superspeedway; and September 8 at Richmond (Va.) International Raceway. The Truck Series team and race will be announced at a later date. Armour® canned meats will also be an associate sponsor of the No. 33 Chevrolet Impala team in the NASCAR Nationwide Series and one of RCR’s championship-caliber NASCAR Camping World Truck Series teams.

“Pinnacle Foods Group and the Armour® Vienna Sausage brand are very excited about the merger of the RCR and Kevin Harvick Inc. racing teams and are looking forward to the 2012 season,” said Eric Hintz, vice president of marketing. “We want to thank Kevin Harvick, Elliott Sadler, Ron Hornaday Jr. and all the KHI employees for their support over the years, bringing us to victory lane multiple times. We originally started our sponsorship with Richard Childress Racing a few years ago and the experience was second to none. In 2012, we look forward to extending our winning ways on the track and with our key grocery retail partners around the country. Having a winning team with Kevin Harvick, RCR and our retail partners helps us reach and delight so many of our consumers all the while helping us continue this sponsorship.”
American Muscle

Pinnacle Foods is a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Armour® is one of America’s favorite canned meat brands known for its Chili, Vienna Sausage, Hash, Stews and more. An associate sponsor of RCR’s No. 29 NASCAR Sprint Cup Series team and driver Kevin Harvick in 2008, Armour® has been a major associate of KHI, in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, since 2009.

“RCR is proud to have Pinnacle Foods Group LLC, through its Armour® brand of canned meats, back among our family of leading category sponsors,” said Richard Childress, chief executive officer of Richard Childress Racing. “Vienna Sausages have traveled with me around the world and have been a part of my outdoor adventures for decades. We look forward to successful programs with both the No. 33 NASCAR Nationwide Series team with Kevin Harvick and the NASCAR Camping World Truck Series team.”

For additional information on today’s announcement, and all that’s happening at RCR, please visit


About Armour®

The Armour® Star story began when Phillip Danworth Armour founded Armour & Co. in 1867, in Chicago, IL. Armour & Co. is recognized as the first business in the nation to produce canned meat while using an assembly line for production purposes. Known for being one of the most important businesses in Chicago, there is no question as to why Armour ® Vienna sausage, Potted Meat, Chili, Stew, Hash, Corned Beef, Slice Dried Beef, and Luncheon Meats are one of America’s favorite brands. For more information on Armour® Star products, log onto Armour is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods Group LLC  Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs more than 4,300 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 13 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Comstock® and Wilderness® Fruit Pie Fillings, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® complete bag meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at

About Richard Childress Racing

Richard Childress Racing ( has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its current Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Wheaties Chevrolet). Its Nationwide Series program includes Elliott Sadler (No. 2 One Main Financial Chevrolet), 2011 Camping World Truck Series champion Austin Dillon (No. 3 Advocare Chevrolet) and Brendan Gaughan (No. 33 South Point Hotel & Casino/Menards Chevrolet). Tim George Jr. and Brendan Gaughan (No. 2 Potomac Family Dining Group/South Point Hotel & Casino Chevrolet), Joey Coulter, Jr. (No. 22 RCR Chevrolet) and 2011 ARCA Racing Series champion Ty Dillon (No. 41 Chevrolet) will compete in the 2012 Camping World Truck Series season.

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