Wallace earns his job on and off the track

[media-credit name=”theautochannel.com” align=”alignright” width=”300″][/media-credit]Kenny Wallace has had a roller coaster of a career, highlighted by pushing Dale Earhardt Sr. to his final victory at Talladega over a decade ago. The 48 year old from St. Louis, Missouri, is in a fight to keep himself behind the wheel for one final season in the Nationwide Series.

It is well documented that Wallace doesn’t get paid. He drives for the underfunded RAB Racing with Brack Maggard in the No. 09 Toyota Camry.

Throughout his time at RAB Racing, Wallace has done it all.


American Muscle

Performing on the track gave the veteran driver a chance to do it all over again in 2012. Unfortunately, the sponsorship he originally obtained, backed out the last second just before the Nationwide Series race at Phoenix.

Rumors swirled around as his job was and still is in jeopardy. Reports across numerous media panels believed Wallace had finished his career. But, he did not give up.
With the use of his widely spread Twitter and Facebook pages, Wallace was on a mission.

As the past two weeks progressed, so did Wallace’s on-track performance. He qualified third at Phoenix, the best qualifying effort in RAB Racing’s history. Though he was unable to finish the race due to an accident, Wallace raised many eyebrows.

This past weekend at Las Vegas, Wallace contended for a top ten position throughout the day. Ultimately, he finished 11th, an impressive bounce back for Wallace as he continued to search for a sponsor.

How does this help Wallace’s case though? Sponsors didn’t want him when he was running in the top ten every week, why would they want him now?
I’ll tell you why.

Kenny Wallace is a man like no other. His beyond extraordinary personality is thrilling for races fans. If one was to go onto Twitter and see what Kenny Wallace was up to, you wouldn’t just see what he’s doing, you would see him respond to numerous fans on a daily basis.

Over the past few seasons, Wallace has become more interactive with the fans. Well, at least more than he already was.

A fan favorite for years, Wallace can spread the word of a company to thousands of people in the matter of seconds. One company has already taken a pledge to help out Wallace as well as expand their branding.

MAC Tools, an often used tool supplier throughout the NASCAR garage area, will sponsor Wallace for the Nationwide Series race this weekend at the Bristol Motor Speedway.
Wallace and team owner Robby Benton collaborated to break the news to fans as they posted it on their respective Twitter accounts.

“@Mac_Tools:……I am SO Thankful….. @Mac_Tools is proud to be teaming with @Kenny_Wallace and @RobbyBenton at Bristol on Saturday!” tweeted Wallace in an enthusiastic way.

Wallace got fans involved as well. In a matter of several hours of the announcement, fans across the nation wrote about MAC Tools and how great it is for them to sponsor a driver that doesn’t even get paid.

Few drivers can be compared to Wallace. His determination to find a sponsor via social media propelled him to achieve his goal.

A race car driver that advertises himself on Twitter could seem crazy to numerous people, but for Kenny Wallace, a man hunting for victory in his possible final year as a NASCAR driver, it is one more opportunity to show his great talents.


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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

1 COMMENT

  1. He also is keeping in touch with fans and letting us know how we can help in terms of sponsorship on Google +. He is using multiple avenues not just Twitter. He is an extraordinary man and I hope someone sees all the effort he is making this man deserves to race.

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