FONTANA, Calif. (March 20, 2012) – – Charter Communications, Inc. (NASDAQ: CHTR), a leading broadband communications company and the fourth-largest cable operator in the United States, joins JTG Daugherty Racing’s sponsor lineup during the team’s fourth season of NASCAR Sprint Cup Series competition.
“The Charter deal is a game changer for us,” JTG Daugherty Racing co-owner Tad Geschickter said. “We always strive to provide our sponsors with great value. This new partnership, with the fourth-largest cable provider in the country, gives us the opportunity to create sponsor activation elements that we could have never provided before.”
Charter’s first primary race with JTG Daugherty Racing and 2000 champion driver Bobby Labonte unfolds this weekend at Auto Club Speedway in Fontana, Calif. during the Auto Club 400 on March 25. Labonte has four top-five, five top-10 and a pole award entering the two-mile D-shaped oval.
“JTG Daugherty Racing has some of the best companies in the business supporting our efforts and now we welcome Charter to our sponsor lineup,” said driver Bobby Labonte, who has 21 NASCAR Sprint Cup Series victories. “They are our primary sponsor for two races. The first race is this weekend at Auto Club Speedway.”
Charter is also scheduled to be front and center on the No. 47 Toyota Camry during the Heluva Good! Sour Cream Dips 400 at Michigan International Speedway June 17 in Brooklyn, Mich. Charter happened to select one of Labonte’s all-time favorite tracks. It’s easy to understand why the two-mile D-shaped oval ranks at the top because his accolades include three wins, nine top-five and 16 top-10 finishes and four pole awards.
“Michigan has always been my favorite track and it’s where I have won three races and collected a few poles,” Labonte said. “I’m really comfortable and can get around the place pretty good. We’re looking forward to having Charter on board this season.”
Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
Live coverage of the Auto Club 400 at Auto Club Speedway on FOX begins at 2:30 p.m. ET.