[media-credit name=”Credit: Google” align=”alignright” width=”239″][/media-credit]Companies Provide Detail Of Ongoing Relationship Including Recently Launched YouTube Channel And Continued Conversations About the Future Of NASCAR And Technology
DAYTONA BEACH, Fla. (April 1, 2012) – NASCAR and Google today confirmed what many expected throughout the morning – the two companies working together to bring autonomous vehicle technology to NASCAR race cars was Google’s very popular, annual April Fools’ Day joke.
The collaboration highlights an evolving relationship between the two organizations that currently has them exploring possible business and technology opportunities in the future. One prime example of that collaboration lies in the recently created and launched NASCAR YouTube Channel.
“We have the best drivers in the world and would never consider replacing them despite any technological advancement,” said Brian France, chairman and CEO of NASCAR. “With that being said, technology is one of the most important sectors for the future of our sport, and we’re excited about our conversations with Google as we continuously explore ways to improve the fan experience and expose NASCAR racing to new audiences.”
To view the NASCAR and Google April Fools’ Day video on NASCAR.com, click here.
NASCAR’s official channel on YouTube, www.youtube.com/nascar, launched earlier this year in an effort to reach new fans via the largest online video destination in the world. The content on the NASCAR YouTube channel consists of highlights, both current and historical, as well as select NASCAR.COM video franchises including The Weekly Preview Show and Fantasy Showdown.
“We were really happy to work with NASCAR on this April Fools’ Day joke,” said Sergey Brin, Google co-founder, in a post on the company’s blog. “The technological advancements this sport has made in the last decade are impressive and while we won’t be providing self-driving cars to compete in the races, we look forward to working together with NASCAR in the future on projects like their YouTube channel.”
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the 63rd Annual Goody’s Fast Relief 500 at Martinsville Speedway, will air today, April 1st, on FOX at 1 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR and on Twitter: @NASCAR.