Mooresville, N.C. (April 10, 2012) – Turner Motorsports is pleased to announce that both driver Steve Arpin and sponsor Mike’s Hard Lemonade will return to the team this season. Showcasing a brand new beverage from the makers of Mike’s Hard Lemonade, Arpin will take to the track for two NASCAR Nationwide (NNS) events in the No. 30 mike’s On The Rocks Chevrolet Impala. He will return to Texas Motor Speedway, the site of his 2010 ARCA win and his 2011 NASCAR Camping World Truck Series (NCWTS) debut, on Friday, April 13. He will also race the No. 30 mike’s On The Rocks car at Talladega Superspeedway, where he made his NNS debut in 2010, on Saturday, May 5.
Arpin and Mike’s Hard Lemonade continue the relationship they started in 2010, when the two teamed up for two wins, four top-five and six top-ten finishes in 13 ARCA Racing Series starts. Last season, Mike’s and Arpin joined Turner Motorsports for five NCWTS events, scoring the pole at Chicagoland Speedway and earning a top finish of 12th.
“I can’t think of a better place to start this out than Texas,” commented Arpin. “I love that place! I’m more than thrilled to have mike’s on board, especially to be part of the launch for such a great new brand, mike’s ON THE ROCKS™! I’ve spent a lot of days on the lake back in Canada, drinking Long Island Iced Teas, and I thought I’d had the best ones, until I tried mike’s ON THE ROCKS! We’ve developed our own little family here, between myself, mike’s, and Turner Motorsports, and I’m really looking forward to see what we can do in these next two races.”
“We’re happy to continue our relationship with Steve,” said Andy Horrow, Chief Marketing Officer for Mike’s Hard Lemonade. “He’s a mike’s kind of guy, and we’re excited to have him and Turner Motorsports help us launch our new product, mike’s ON THE ROCKS.™”
Arpin first takes to the track on Thursday, April 12, for practice and will race in the O’Reilly Auto Parts 300 on Friday night.
About mike’s ON THE ROCKS™: mike’s ON THE ROCKS™ is the newest product lineup from mike’s hard lemonade.®. mike’s ON THE ROCKS comes in two authentic-tasting mixed drink flavors – Long Island Iced Tea and Hurricane. Sold in 4-pack 16 oz. cans, mike’s ON THE ROCKS is the perfect beverage for the “pre-game” occasion….when friends are hanging out at home and want to take it up a notch.
About Turner Motorsports: Turner Motorsports, LLC, established in 1999, has completed its sophomore season of NASCAR competition. Owned by Texas businessman Steve Turner, the organization expanded in 2011 from a two-truck operation in the NASCAR Camping World Truck Series (NCWTS) to become the largest stand-alone multi-series team in NASCAR’s top-tier touring series. Turner Motorsports operates out of an 110,000 square-foot state-of-the art facility in Mooresville, N.C. The Chevrolet-backed team has created alliances with General Motors’ powerhouse team Hendrick Motorsports, which provides engine support for both its NNS and NCWTS programs, and Earnhardt Technology Group for drive train and suspension technology assistance. Turner Motorsports’ marketing partners include Great Clips, BRANDT, mike’s ON THE ROCKS, Exide, AccuDoc Solutions, Wolfpack Rentals, Fraternal Order of Eagles, ABF Freight, Qualcomm, Duroline Brakes and Koike. For more information on Turner Motorsports, visit www.turnermotorsportsllc.com.