WELCOME, N.C. (April 11, 2012) – Husky Liners®, a leading supplier of automotive accessories for light trucks, SUV’s, vans and cars, has entered into a partnership agreement with Richard Childress Racing. The Winfield, Kan.-based company will be the primary sponsor of RCR’s No. 22 NASCAR Camping World Truck Series team driven by Joey Coulter for two races during the 2012 season.
The Husky Liners® brand will serve as the primary sponsor of Coulter’s No. 22 Chevrolet Silverado at Kansas Speedway (April 21) and Talladega Superspeedway (October 6). Coulter, currently in his second year of competition in the NASCAR Camping World Truck Series, earned Sunoco Rookie of the Year honors in 2011.
“We’re very excited to be partnering with one of the most legendary racing organizations in NASCAR for the 2012 and 2013 Camping World Truck Series,” said Bob Tyler, President of Husky Liners. “Joey’s a great guy. We met Joey and his family at Daytona (International Speedway) this year. Joey and the whole RCR group were very welcoming and made us feel like we were part of the team right from the start. We look forward to sponsoring Joey Coulter and the No. 22 truck for many races to come.”
Husky Liners®, founded by Bob Tyler in 1988 is among today’s most successful automotive accessory companies. Tyler’s love for hunting and fishing sparked his interest to develop the original custom fit cargo line which has now expanded into a line of various items including custom fit Front and Back Seat Floor Liners, Heavy Duty Floor Mats, Custom Molded Mud Guards, Aluminum Tailgates and Contractor Racks, Husky Gear Box® Under Seat Storage Systems, Husky Shield® paint and headlight protection film, Husky Quad Cap™ Bed Rail Caps and a variety of other products to serve the automotive aftermarket.In the past 20 years, Husky Liners has grown to a 197,000 sq. foot manufacturing and distribution operation and become one of the automotive aftermarket’s leading sources for custom fit floor and cargo liners as well as many other automotive aftermarket accessories.
“I’m really excited to have Husky Liners come on board for the races at Kansas Speedway and Talladega Superspeedway,” said Coulter, driver of the No. 22 Chevrolet. “They have great products and it’s an honor to be able to represent a company like Husky Liners. I hope we can score a win together.”
For more information on today’s announcement, and all that is happening at RCR, please visit rcrracing.com.
About Husky Liners
Today Winfield Consumer Products / Husky Liners® is a privately held company, whose primary business consists of designing, manufacturing and supplying automotive accessories for light trucks, SUV’s, vans and cars to the aftermarket. Husky Liners believes that a clean, safe and efficient work environment results in the manufacturing of quality products by employees who care. Husky Liners® controls the entire process of its products, from product design, tooling and manufacturing to warehousing and distribution. Husky Liners has a strong commitment to quality, customer service, financial strength and the well being of its employees.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its current Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Wheaties/BB&T Chevrolet). Its Nationwide Series program includes Elliott Sadler (No. 2 One Main Financial Chevrolet), 2011 Camping World Truck Series champion Austin Dillon (No. 3 Advocare/American Ethanol/Bass Pro Shops Chevrolet) and Harvick/Brendan Gaughan/Paul Menard (No. 33 South Point Hotel & Casino/Menards/Hunt Brothers Pizza/Armour Brand/Fast Fixin’/ Chevrolet). Tim George Jr./ Gaughan/Harvick (No. 2 Potomac Family Dining Group/South Point Hotel & Casino/Kroger/Tide Chevrolet), Joey Coulter (No. 22 RCR/Armour Brand/Husky Liners Chevrolet) and 2011 ARCA Racing Series champion Ty Dillon (No.3 Bass Pro Shops Chevrolet) will compete in the 2012 Camping World Truck Series season.