Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. This annual program, conducted by Crown Royal, provides naming rights to the NASCAR Sprint Cup Series race on July 29, 2012 to a deserving hero, from servicemen and servicewomen to firefighters, police officers, first responders and local volunteers.
The video showcases the previous winners’ amazing experiences that truly turned them into a celebrity for the day, something that can only be done at a NASCAR race. This year marks the first time the winner will have their name in lights at one of the most prestigious venues in sports, Indianapolis Motor Speedway.
To nominate a hero for naming rights to the race, fans are encouraged to submit a short entry via the “Crown Your Hero” tab on the Crown Royal Facebook Page. Nominations will be accepted through April 30, 2012 and the five finalists will be announced in May. Fans will then be provided the chance to cast a vote to determine which hero will get to see his or her name taking center stage at the Brickyard this summer. The winner will be revealed in a special ceremony leading up to the race.
