(PHOENIX) April 19, 2012 – Best Western announced today that it is rewarding one lucky business traveler with the chance to swap jobs with racing superstar Michael Waltrip, and win a $ 1,000 travel card for a well-deserved vacation. This year marks the fifth year Best Western has teamed with Waltrip for the “Fan Swap”and the first time the contest will reward a frequent business traveler – or “Travel Hero” – for their long hours on the road.
Now through May 18, racing fans can go to www.bestwestern.com/fanswap and nominate themselves, or someone they know, to be the “Fan Swap” winner. Entrants should tell Best Western why the nominee is truly a “Travel Hero,” sacraficing time at home with friends and family traveling to earn a living. Entries should also explain why the winner deserves to win the Fan Swap grand prize, Waltrip traveling to the their hometown and “working” as they would, meeting with their co-workers, family, and friends.
“I travel more than 200 days a year so I understand first-hand what it’s like to be away from family while on the road,” said Waltrip. “This is my fifth time participating in the Best Western Fan Swap and I look forward to sharing some well-deserved fun with another ‘Travel Hero’.”
In addition to meeting with Waltrip, the grand prize winner will reveive a $1,000 Best Western Travel Card. The Travel Card can be used like cash at any of the chain’s more than 4,100 hotels worldwide for a much-deserved vacation.
“For this year’s ‘Fan Swap’ we want to remind everyone that business travelers are heroes to the people back home and show the appreciation for all they do,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “We’re thrilled to once again have Michael Waltrip, who is truly the ultmate road warrior, helping us to reward our lucky winner. “
For more details, including terms and conditions, visit www.bestwestern.com/fanswap.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,100* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 13 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can redeem at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
ABOUT MICHAEL WALTRIP RACING
Michael Waltrip Racing, owned by Michael Waltrip and Rob Kauffman, fields Toyota Camrys in the NASCAR Sprint Cup Series for No. 56 NAPA AUTO PARTS driver Martin Truex Jr. and No. 15 5-hour ENERGY driver Clint Bowyer. Waltrip, Mark Martin and Brian Vickers share driving duties in No. 55 Aaron’s Dream Machine Toyota Camry. In 2007, MWR served as a flagship team for Toyota Racing Development, USA’s entry into both Sprint Cup and Nationwide competition. MWR owns Sprint Cup victories at Charlotte in May 2009 and Chicago in 2010. For more information about Michael Waltrip Racing, please visit www.michaelwaltripracing.com.
Source: Allison + Partners for Best Western and Michael Waltrip Racing, Press Release