Mahindra USA Expands 2012 NASCAR Canadian Tire Series DJ Kennington

[media-credit id=4 align=”alignright” width=”112″][/media-credit]“Tractor Giant to Continue Sponsorship with Canadian NASCAR Champ”

HOUSTON, TX (April 24 2012) – Mahindra USA, the number one selling tractor in the world based on volume, is pleased to announce it has renewed and expanded its sponsorship of NASCAR Canadian Tire Series Driver DJ Kennington of DJK Racing and the #17 Dodge team for the fourth consecutive year. This year’s partnership will again see the Mahindra logo displayed on the #17 Castrol Edge Dodge and begin the 2012 season with momentum!

“We are very proud of our partnership with DJ and DJK Racing as they embody the values of our corporate Rise philosophy,” said Cleo Franklin, Mahindra USA’s Vice-President, Marketing and Strategic Planning. “At Mahindra, our Rise philosophy comes from our core purpose: to accept no limits, employ alternative thinking and drive positive change to help transform lives for our stakeholders, customers and communities across the world.”

American Muscle

The associate partnership between Mahindra USA and DJ Kennington began with the NASCAR Canadian Tire Series in 2009 and has grown significantly as the two enter their fourth season together. In 2010, DJ Kennington won the Canadian Tire Series and in 2011, DJ narrowly missed back-to-back Series titles with a second place finish. Mahindra and DJ look for another strong year in 2012 and have plans to make this year even better with new program additions that will include, among other things, an increased online presence, hospitality events, and racetrack days for fans.

“Mahindra has really stepped up the program this year and we will too,” added Kennington, who stressed Mahindra’s community involvement as key to the partnership. “I’ve had the opportunity to meet so many people with Mahindra and a lot of dealers at their National Dealer Meeting in Galveston, and right from the start you could see how many quality people are involved with the organization. Mahindra and its dealers are very involved in their communities and giving back is important to everyone, including my team.”

Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

Race fans can stay informed on the latest DJ Kennington team news in several ways: via, by following them on twitter, @djkracing and by “liking” the DJK Racing page on Facebook.


About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 14.4 billion Mahindra Group’s Automotive and Farm Sector – the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 18 HP – 83HP – and include the revolutionary new Max series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit


About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

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