Multi-faceted package includes team sponsorship & Dale Jr. ad rights
MOORESVILLE, N.C. (April 25, 2012) – Dale Earnhardt Jr. has signed an agreement to represent and drive awareness to the American Coalition for Clean Coal Electricity (ACCCE) as part of its nationwide campaign to promote the importance of clean coal technology. The agreement is part of a larger sponsorship between ACCCE and JR Motorsports that includes primary branding on JRM cars for four events in 2012 and associate branding for the duration of the NASCAR Nationwide Series season.
This is the first-ever sponsorship of a NASCAR team for ACCCE, which supports energy policies that balance coal’s role in supplying the United States with affordable and reliable electricity.
“We are extremely pleased to announce this new partnership, which includes both elements of our primary assets – Dale Jr. and JR Motorsports,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “Teaming up with the American Coalition for Clean Coal Electricity is somewhat new territory for us, one that we hope will take the Dale Jr. and JR Motorsports brands to new homes and markets. The ACCCE’s initiative to inform and educate about opportunities of powering with clean coal is something we can truly support with coal being such an abundant and affordable natural resource.”
The ACCCE will receive primary logo placement and branding on Cole Whitt’s No. 88 Chevrolet in Nationwide Series races at Dover International Speedway (June 2), Michigan International Speedway (May 16), Iowa Speedway (Aug. 4) and Kentucky Speedway (Sept. 22). ACCCE will have associate sponsorship placement on Whitt’s car starting this week at Richmond International Raceway and continuing through the remainder of the season. ACCCE will be an associate sponsor on Dale Earnhardt Jr.’s No. 5 Chevrolet in the Nationwide Series race at Talladega Superspeedway on May 5.
“Dale Earnhardt Jr. and his team are one of the elite groups in racing and we’re proud to be partnering with them,” said Evan Tracey, senior vice president for communications of ACCCE. “NASCAR is a great way for ACCCE to reach out to American families about the important role that coal plays in delivering affordable power for the American economy. We’re excited to talk to JR Motorsports fans about how coal keeps electricity affordable, reliable and increasingly clean.”
Whitt and the No. 88 team are currently ranked sixth in the NASCAR Nationwide Series championship. The team’s season tally includes one top-five and two top-10 finishes in six starts. Earnhardt Jr. is slated to run his fourth and final Nationwide Series race of 2012 at Talladega. His season-best finish in the Nationwide Series is fifth at Bristol on March 17. In the primary role as driver for Hendrick Motorsports in the NASCAR Sprint Cup Series, he is currently fourth in points with six top-10s in eight races.
ABOUT JR MOTORSPORTS: Based in Mooresville, N.C., JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s nine-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series where the team owns 10 victories. To learn more about the organization and its stable of drivers which include Earnhardt Jr., Danica Patrick and Cole Whitt, visit www.jrmracing.com. The JR Motorsports facility also houses the JR Nation retail store, Hammerhead Entertainment and JRM Licensing.
ABOUT THE AMERICAN COALITION FOR CLEAN COAL ELECTRICITY The American Coalition for Clean Coal Electricity (ACCCE) is a non-profit, non-partisan partnership of companies involved in producing electricity from coal. ACCCE supports energy policies that balance coal’s vital role in meeting our country’s growing need for affordable and reliable electricity with the need to protect the environment. ACCCE also advocates for the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions. For more information, visit www.cleancoalusa.org or www.americaspower.org.