DAYTONA BEACH, Fla. (Sept. 13, 2012) – As the action on-track heats up with NASCAR’s postseason set to begin, NASCAR, Sprint and Turner Sports announced today the launch of the sport’s first official app for iPhone and iPod Touch. The NASCAR Sprint Cup Mobile App allows fans to follow their favorite drivers and stay on top of all the Chase for the NASCAR Sprint Cup race action, including access to race day content, schedules, standings, breaking news and more.
iPhone customers with a Sprint Unlimited Data Plan will have access to extra features, including:
· Live MRN and PRN race radio broadcasts
· Live in-car audio for all 43 NASCAR Sprint Cup Series drivers
· Live RaceBuddy in-car video and track camera views
· Live NASCAR on SPEED broadcasts including live Qualifying, Practice and favorite trackside shows such as NASCAR RaceDay
· Live in-race highlights and alerts
· Live post-race press conferences
· Real-time leaderboards and Pit Pass telemetry data
“Fan engagement during the Chase for the NASCAR Sprint Cup is significantly elevated each and every season as the championship battle unfolds and ultimately culminates at Homestead-Miami Speedway in November,” said Marc Jenkins, NASCAR vice president of digital media. “With NASCAR Sprint Cup Mobile now available for the iPhone for the first time ever, fans will get a customized experience, bringing them closer to the racing action than ever before.”
The popular NASCAR Sprint Cup Mobile App provides fans with 24/7 access to all things NASCAR.
“NASCAR Sprint Cup Mobile is an absolute must-have app for any NASCAR fan,” said Tim Considine, director Sports and Entertainment Marketing, Sprint. “The application puts you right in the middle of the action as it turns your iPhone or iPod Touch into a race scanner each weekend. It’s the perfect time for fans to download it as the Chase for the NASCAR Sprint Cup is about to begin.”
“Turner Sports has more than a decade of experience with the NASCAR fan, and we’ve applied it all in this new NASCAR Sprint Cup Mobile App,” said Justin Williams, Turner Sports senior director of business operations for NASCAR.COM. “The collaboration with our partners at Sprint and NASCAR has produced a great experience for iPhone and iPod Touch users.”
NASCAR’s digital rights including NASCAR.COM, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content, are currently managed by Turner Sports. As part of a restructured partnership announced earlier this year, Turner Sports remains the exclusive sales agent across the NASCAR Digital Media platform through 2016 while NASCAR assumes operational control on Jan. 1, 2013 of its interactive, digital and social media rights and all related platforms.
As part of that two-year digital partnership extension, Turner Sports remains the exclusive sales agent across the NASCAR Digital Media Platform through 2016.
The NASCAR Sprint Cup Mobile App is available for free from the App Store on iPhone and iPod Touch or at www.itunes.com/appstore.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race, will air August 25 on ABC at 7 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
About Turner Sports Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NASCAR.COM, NCAA.com and March Madness Live, PGATOUR.COM and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.